Best Foods finds "Perfect Match" in Indian Culinary Forum

What could be the best acknowledgement for a brand from a body of professional experts who swear by its superior quality, unmatched packaging and distinguishable aroma and delectable taste! Undisputedly The BEST!

Having carved a distinctive niche for itself both in India and globally, Best Foods, one of the leading premium basmati rice companies in India today got the most coveted accreditation from the Indian Culinary Forum (ICF), India's leading association of professional Chefs for the most trusted brands on a host of parameters such as excellent quality, length of grain, delightful aroma and unmatched packaging.

The prestigious ICF accreditation for Best Foods was announced on the occasion of the 11th Annual Chef Awards for the International Chefs Day and lends a unique credibility to the brand, recognizing it as one of the strongest rice brands in the market promising exceptional consistent quality and packaging. This was announced at a press conference today in New Delhi.

As the staple food for most Asians, rice is no longer new to the rest of the world. Rice has evolved multifold and consumers now try and experiment with ingredients and flavours. With ascent of lifestyle, exposure to international culinary tastes coupled with the new palate that consumers are demanding have given enough room for brands to innovate and live up to the fast-changing culinary standards.

Cashing in on the trend, Best Foods, one of the largest players in the branded premium basmati rice segment has been acknowledged by an expert panel of ICF and has passed the stringent tests on the goodness of rice. On the occasion of the International Chefs Day, ICF is hosting the 11th Annual Chef Awards, followed by the Grand Gourmet Dinner where leading chefs would be experimenting with rice and dishing out innovative recipes using premium basmati rice from Best Foods. The rationale is to maximize the product experimentation, visibility and valuable feedback from the Who's Who in the culinary world.

Speaking on the occasion, Dr. Aayushman Gupta, CEO, Best Foods Ltd., remarked, "Best Foods was conceived with a single-minded objective to delight consumers across the globe with superior quality of rice. Delighting consumers has been our passion and we are working towards it on a constant basis. We aim to establish ourselves as thought leaders in the industry with a vision to form a strong consumer connect through tactical initiatives. To this end, we are targeting different consumers viz. housewives, working women, young executives, B2B segment, restaurants, clubs etc where we can touch upon their lives with our products. Our partnership with ICF has been strategic and is a step in that direction. Getting the accreditation from ICF to testify our brand will bring in greater credibility and sure to take us closer to our consumers. We are truly delighted by this acknowledgement from ICF. We are proud that our packaging will bear a new look and will be ICF certified henceforth. We hope to strive to make our brand better, bigger and robust in time to come."

Detailing out the new initiatives, Dr. Gupta further elaborated, "Best Foods has chalked an ambitious plan for the coming years. Today we are clocking at Rs 2600 crs. With an increase in demand for basmati rice due to factors such as increasing domestic prices and export demands, we are geared to target Rs. 5000 Crs in FY 17. Our presence in export market has grown phenomenally. We are striving for an increased market share in the domestic market. To this end, we have expanded our product portfolio and have added brown rice and ready-to-eat products. Our stand-alone exclusive brand stores are doing well and consumers are delighted to shop from these outlets. From an existing 35 stores, we intend increasing the same to 800 stores in coming 2-3 years. We are investing substantially in our plants to meet our target growth."

Hailing this development, Chef Devender Kumar, President, ICF remarked, "We are on a dedicated mission to delight taste buds and experiment with food and have found the "Perfect Match" in Best Foods. We have done an intensive research and have experimented with Best Foods rice on every single stringent criteria. The quality, aroma and length of grain etc. are just what we desire to prepare from a basic to the most exotic dish! It is a delight to every Chef and we are extremely happy to have partnered with Best Foods. We have plans to use rice from Best Foods to take the culinary experience to a new level."

Source : Equity Bulls

Keywords