Sun TV"s "Chutti TV" becomes No.1 Kids Channel in Tamil Nadu

Sun TV Network Ltd has announced that Chutti TV, the 6 week-old kids channel from the Company launched on April 29, 2007 has become the No.1 kids channel in Tamil Nadu overtaking established kids channels like Toon Disney (Jetix) and Pogo in the ratings race. Chutti TV"s market share dominates the kids segment and the channel"s market share in the kids segment was a thumping 9.78 in its first launch week itself (with Pogo at 2.46, Toon Disney at 4.21 and Disney at 0.15) (source: TAM data: week ending 05/05/07- C&S 4-14 yrs).

Chutti TV has outdone even regional mainstream channels like Raj TV, Star Vijay and Jaya TV in all the weekly ratings since its launch making Chutti TV the 3rd most watched channel in all of Tamil Nadu with the top two spots clearly belonging to Sun TV at No. 1 and KTV at No 2 respectively. Amongst all age groups, the market share for the 1st launch week of Chutti TV was a stunning 7.35 (in Chennai) and 4.26 (Rest of Tamil Nadu 1mn.+) (source: TAM data week ending 05/05/07 - C&S all age groups).

Chutti TV"s market share has been steadily increasing since launch and touched 11.42 in the first week of June (source: TAM data: week ending 02/06/07- C&S 4-14 yrs.).

Now, post the launch of Chutti TV, the Company has the leadership in all genres from mainstream (SUN TV) to movies (KTV), music channels (Sun Music) to news (Sun News) and now the kids segment (Chutti TV), too.

The stock was trading at Rs.1516, up by Rs.46.15 or 3.14%. The stock hit an intraday high of Rs.1522 and low of Rs.1469. The total traded quantity was 20699 compared to 2 week average of 22110.

Source : Equity Bulls

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