'Sternhagen' – the new premium-brand from Germany for bathroom products to be launched soon in India

Sternhagen, the German brand that symbolises the pinnacle of luxury in design and engineering will soon be launched in India. The brand, owned by Acrysil GmbH, Germany (a wholly owned subsidiary of Acrysil Limited, India) was recently launched in Las Vegas, USA and will shortly be launched in Singapore, Vietnam and the UK. The product roll out will follow in other countries like China, Thailand and Germany. The Sternhagen range has already earned accolades from the industry for its awe inspiring designs and amazing quality and finish during Acetech 2013 in New Delhi.

The Sternhagen collection of washbasins will initially have four nature inspired exclusive designs namely, Düne (inspired by sand dunes), Seerose (inspired by petals of water lily), Golden Cut (90° geometric cut design) and Kristall (inspired by natural crystal). The collection provides a subtle visual reminder of nature, and each design connects people with emotions and memories associated with nature. The washbasins are designed in Berlin, Germany by EMAMI DESIGN (No. 1 of the worldwide Red Dot Design ranking).

While the designs are set to revolutionise the premium bathroom market, what's beneath the surface is the ultimate in engineering excellence. Sternhagen wash basins are made from Sanitary Quartz (Sani-Q) discovered and perfected after years of intensive R&D. Sani-Q is a patented high-tech quartz with an ultra smooth silky finish and has a built-in hygienic armor both at its surface, as well as the core. Sani-Q's silk finish lends itself perfectly for easy upkeep and the most creative artistic sculpture. The products have been thoroughly tested for quality and durability with a series of extreme tests including scratch tests, stain tests and durability tests.

The Sternhagen range of washbasins will be manufactured by Acrysil at its state-of-the-art manufacturing facility in Bhavnagar, Gujarat. The raw material (Sani-Q), the highly acclaimed designs and the moulds will all be sourced from Germany.

Speaking on the eve of the launch, Chirag Parekh, Chairman & Managing Director of Acrysil said, "Acrysil's business is built around inspiration, innovation and the pursuit of excellence. The Sternhagen range of washbasins demonstrates how creative thinking can change the way we do business by embracing the highest standards in concept and construction. I am confident that the range which symbolizes the ultimate in taste and class will redefine luxury in its segment."

The Sternhagen range of washbasins will be marketed worldwide and initially just 2000 units per annum would be available for the domestic market. The products would be priced in the range of Rs. 21,000 to Rs. 60,000 per unit. The Company will also shortly launch the Sternhagen range of faucets which will feature bathroom mixer with electronic controllability and showers with aromatherapy function. Customers will have the option to select an entire bundled set of bathroom solutions.

The Company plans to open flagship stores in Delhi, Chandigarh and Ludhiana followed by Mumbai and Bangalore to showcase its range of products. Mr. Jan Ziegler, Brand & Marketing Manager, will be at the helm of Sternhagen's marketing and branding activities.

Source : Equity Bulls

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