Zicom Announces Strategic Tie-Up With Future Media

Zicom Electronic Security Systems Ltd has announced that the Company on June 19, 2007 has entered into a strategic tie-up with Future Media for retailing its products from exclusive Zicom retail counters placed in 100 outlets of Future Group's select retails formats. These formats include Big Bazaar, Brand Factory, Collection I, Central, E Zone, Electronic Bazaar, Food Bazaar, Furniture Bazaar, M Port, WSC, etc. In the sector of electronic security systems, the Company is the first Company to introduce display counters in such retail formats, kiosks for its consumers.

The Company has entered the retailing domain with "Zicom Consumer Service Group" in order to provide complete security solutions to homes, offices, residential and more. Popular among them are Burglar Alarm Systems and Video Door phones for homes, CCTV Surveillance Systems for SME's, shops, Multi Apart Video Door Phones for Buildings and Finger print locks. All of them are easy to operate and secure one's premises at the click of a button.

These 100 display counters will exhibit a complete range of products from the Consumer Service Group. These counters will showcase the latest products and technologies from the Company along with a host of complementary products and peripherals. The look and feel of these the Company's display counters across all formats of Future Group will be the same and will deliver standardized consumer experience. Theses counters which will sell directly to the end user and is facilitated to provide demonstration of the products, excellent after-sales-service; handle day-to-day enquiries of the customers, up-selling and annual maintenance.

Speaking about the partnership, Mr. Manohar Bidaye, Chairman, of the Company said, "Zicom - a leading electronic security solutions Company is proud to associated with Future Group - the biggest name in retail India today. Through this tie-up we aim to expand our reach and get more closer to customers. This new initiative by our Company will enable us increase our sales. Future Group is a good group to associate with. This strategic tie up will help us expand our national foot print".

Source : Equity Bulls

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