Titan launches flagship store in Bangalore

World of Titan, one of India's leading specialty retail chain, today launched their largest flagship store in Indiranagar. Reigning world billiards champion Pankaj Advani unveiled the new store based on the concept of celebration. The new store will offer many innovative value-added services like gift vouchers, special gift packaging and a gift delivery service. Customers to the new showroom can also enroll for the highly popular and rewarding Signet loyalty programme offered exclusively by the World of Titan chain.

The theme of 'celebration' is core to the identity and personality of this World of Titan flagship store, which is envisaged as a sensorial, retail destination where customers can indulge in an experience laced with the aura of celebrations.

This concept of celebration has been incorporated in all displays and merchandising at the store, such as gift boxes, mood visuals, staff uniforms, carry bags etc. It is also depicted in the colours associated with most festivals in India - red and gold, with ribbons, glitter and an exciting visual identity developed by Idiom, a leading design house in Bangalore. The interiors of the store have been conceived and executed by Deepak Puri & Associates.

Speaking at the inauguration Bhaskar Bhat, managing director, Titan Industries, said, "The introduction of the celebrations-concept store will enhance World of Titan's unique brand identity in the retail space. Dynamic changes sweeping the retail environment have made it imperative for Titan Industries to open large format stores (which portray larger-than-life concepts) to drive image and build aspirational values for its key brands. We are confident that our new-look showroom will reinforce our commitment to introduce the best retail practices and create the right atmosphere that is conducive for buying."

The success of the first World of Titan flagship store opened in New Delhi in South Extension has propelled the company to go ahead with a more detailed flagship store strategy for the rest of India. The Indiraganar flagship store is the largest, spanning 3000 sq ft area, and will be followed by openings in other key cities in the current fiscal.

Source : Equity Bulls

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