How a Toll Free Business Number Helps You Get Business - Mr. Ambrish Gupta, Founder and CEO, Knowlarity Communications

The great big marketing question ringing through decades, is one that every business owner asks himself; Do I get a local or toll free number?

Before we understand the benefits of using a Toll Free number on Cloud, lets know better about how it works. Basically a Toll Free Numbers allows your customers to reach you or your business without being charged for the call, instead the charge for using a Toll Free number is paid by the Business (Toll Free Subscriber) instead of the Customer. This is very interesting, most people may think that this is a cool trick only to look national or makes your brand look more reliable, we suggest that its more than just an image makeover, using a Toll Free number helps you understand your caller behavior and make changes within your Customer Care department to accommodate newer and better call handling techniques. Smart business owners use a Toll Free number analytic to understand when their customers are calling them (to manage shift timings), why are they calling (smart IVR), & to understand how calls are deposed (first call resolutions). Ideally Toll Free numbers can be dialed directly to your business or personal telephone line, but increasing service based businesses have started using Cloud based Toll.

It's hard not to get data driven when you have a few lakhs customers representing every nook and corner of industry verticals, we work with major Hotel Chains, Retailers, Hospitals, Government Departments & PSU's, you name it. They all used Toll Free Numbers as the customer care lifeline since beginning to reach them, and still do today. Sure the Internet has taken a bite, but majority of businesses still spend 80 - 90% of their Customer Service time on phone using this important service. Why?. Simply because having a Cloud based Toll Free Number gives their key staff & employees to serve on a moments notice, no longer we are bound by the desk & majority of the consulting & quick decision making happens via personal mobile phone.

Source : Equity Bulls

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