Pioneer introduces new range of In-car entertainment products

Pioneer India Electronics, Indian subsidiary of Japan's car audio major has introduced its new range of In-car entertainment products featuring Pioneer's latest technologies today .The new array of In-car audio-video receivers features significant improvements from their predecessors, offering a diverse range of functions to suit the unique needs of consumers.

The new audio-video receivers are smart phone linked and compatible to meet the needs of today's next generation. The complete 2013 AV receiver line-up range introduced features "Advanced App Mode". Advanced App Mode is the technology that lets one control the applications from their compatible iPhone through the head-unit touch-screen. Applications related to Travel & Navigation such as Navfree, Google Maps, Extramile etc. could be operated using Advanced App Mode. A plethora of recommended Music & utility related applications could also be enjoyed with the advanced app mode on VGA display of the headunits.

Also observing the changing trend in consumer preference towards double din headunits & easy media-carrying devices, Pioneer introduced "More Affordable Double din CD receivers with blue tooth feature.

"The new in-car audio video receivers also feature Advanced Sound Retriever technology which restores the high frequency sounds lost in the digital compression process ensuring enhanced sound quality. Apart from sound quality and convenience in usage, Pioneer stressed its commitment to create reliable products by introducing an Anti-Dust Design in all newly launched head-units with CD-mechanism. Anti-Dust Design prevents dust accumulation inside the system via an efficient heat dissipation system to optimize the airflow, reduce dust entry and thereby ensure a long life for the product." Said Mr Mr. Tatsuo Takeuchi, Managing Director, Pioneer Corporation in a press statement.

"India's in-car entertainment market has evolved with time to its optimum state. The new range of products that Pioneer has to offer is another step forward in aligning the Indian market with our success in global market. India is one of our key focus areas in our current business plan along with Brazil and China" said Mr. Tatsuo Takeuchi, Managing Director, Pioneer Corporation.

At the launch of the new products, Mr. Toshiyuki Shindo, Managing Director, Pioneer India Electronics Pvt. Ltd, said, "Pioneer has always been the frontrunner when it comes to technology and quality, and is renowned for its innovative products. Our aim at Pioneer is to innovate and design our products so as to cater to the changing and evolving needs of the Indian customers. The 2012 line up with technological advancements such as MIXTRAX, spread across wide options to choose from will add to the variety and diversity of the existing product portfolio"

"We at Pioneer are always looking ahead in terms of innovation. This new range of products from Pioneer have been made with the most advanced technology, keeping in mind the growing needs of the Indian consumer. This year, we have a wider range of products including five options in Audio-video head-unit category and a mecha-free head-unit & tube sub-woofer, for the first time in our line-up. In short, we have solutions for every audio enthusiast, irrespective of his budget" said Mr. Shingo Ikeuchi, General Manager, Pioneer India Electronics Pvt. Ltd.

Pioneer introduced a stronger, refreshed & revolutionary line-up of Speakers. Especially for Indian consumers, Speakers concentrating on very High output with Extreme RMS & SPL have been introduced, creating an altogether new class of sound in car. The series name itself personifies the sound character - "The Bullet". The key unique features of bullet speakers are - High Sensitivity & high power handling. The design features a light weight & rigid titanium diaphragm, Large Magnet, high power motor assembly & Aluminum die cast chassis. The series consists of tweeters, mid bass speakers & subwoofer. Pioneer also introduced a "Reinvented A-series" speakers. With this A-series, pioneer introduced a new type of speaker cone in India, "Multilayer Matrix Mica Cone". The cone helps to give more clarity & loudness to the sound. The new A-series speakers come with major power boost to match the Indian Sound taste. The speaker design also is more aggressive.

Cine actor Shahid Kapoor is the brand ambassador of the car audio products of the company.

Source : Equity Bulls

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