Play 6UP and win Rs 50,000 during the first match of IPL2010!*

- Cricket fans can win rewards by testing skills while watching IPL Season III

New Delhi, March 11, 2010: 6UP, the runs per over sms game, gives yet another opportunity to cricket enthusiasts to win cash prizes up to Rs 50,000 while watching live cricket during the IPL 2010. The fun begins with IPL's first match - Deccan Chargers'vs Kolkata Knight Riders on March 12, 2010. 6UP is a unique mobile based game, without peer or precedent. With 6UP going live this IPL 2010, it will give fans the opportunity to interact with live cricket in a way that adds a challenge and thrill to watching the game.

On this occasion, 6UP Co-founder, Mr. George Tomeski said, "We've received an overwhelming response for 6UP during Champions Trophy and Champions League. There have been 2840 winners to date and the total prize money has summed up to Rs 58 lakhs. With the IPL 2010 in the country, there's a lot more excitement and frenzy amongst the fans. We are hopingthat we will have more and more winners this year from the country during this season of IPL 2010."

6UP is an interactive game of skill that involves making predictions about live cricket overs i.e. players can take into consideration the situation of the match - playing conditions, the required run rate, the batter, the bowler prior to making a play. Players have an insight into everything that's happening in the match and it is the only game of its kind in the world designed to enable players to participate in the game in true, real time. It makes you – the fan- part of every minute of the action.

Play 6UP and Association with the Steve Waugh Foundation Global:

Inspired by the integrity, dedication and commitment of Steve Waugh, Iplayup/CRICKET is proud to support Steve and his Foundation. Through this association, each time someone plays the game of 6UP, Iplayup/Cricket will donate to the charity. Steve, a passionate supporter added, "6UP is going to add something for the spectator watching the game. It's interactive, it's fun and it's about playing against someone else and testing your skill!"

How to play 6UP*

Send in your 6-ball entry, eg 102004, to 533446 @ only Rs. 5/-Make sure you send it before the start of an over. Get 6, the first 5, 4 balls or the RPO right, Win up to Rs50,000! For details please see www.play6up.in.

In the first match of the IPL, fans can win Rs10,000 per over, Rs20,000 in over 5 and 15, and Rs50,000 in over 10 of each innings. For T&Cs please see www.play6up.in

About iPlayup /Cricket

The brainchild of George Tomeski and Luke Bunbury, Playup Interactive Entertainment cricket was founded in 2008. It is an interactive mobile business and a pioneer in live skill games and mobile interactivity. Socially, the firm's ambition is to ensure fans and the community benefit from their presence. The idea is to create fun interactive games and content to engage fans against the live sports that they love to watch. It's about building communities and interaction and using this to benefit the sport and community at large.

iPlayup/CRICKET is an Indian business with operations, staff and commercial offices in Delhi, Mumbai and Chennai. In India the business is lead by CEO Katja Voegele, with the support of an Advisory Board chaired by Steve Waugh, AO (Former Australian Cricket Captain) and the Honorary Nicholas Greiner (Companion of the Order of Australia, former Premier of the State of NSW in Australia).

To find out more about the Steve Waugh Foundation Global or Iplayup/CRICKET you can visit www.play6up.in

Source : Equity Bulls

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