A-DATA appoints Rashi Peripherals as its National Distributor for Memory Products

Mumbai - March 8, 2010: A-DATA Technology Co., Ltd., the worldwide leader in DRAM memory and Flash application products today announced appointment of Rashi Peripherals as its National Distributor for its range of memory products.

Founded in May 2001, A-DATA is the provider of memory modules with a second largest share in DRAM modules. Built on its technical expertise, state of the art manufacturing facilities and premium customer services, A-DATA has become amongst the top global brands in the memory product range providing total DRAM solutions suitable for all types of systems and platforms.

Commenting on the tie up, Ms. Shalley Chen, Executive Vice President at A-DATA Technology, said, "We recognize the leadership of Rashi Peripherals in the distribution arena pan India. This is the right time for us to enter the Indian market which is poised to grow. Rashi's presence all across the country will ensure that our products are easily accessible to partners and customers alike. Together with Rashi we will aim to build a brand name for ourselves in the Indian memory market" Rashi will distribute and market Memory products focusing on brand building and market penetration.

Speaking about this new partnership, Mr. Kapal Pansari, Director - Marketing, Rashi Peripherals Pvt. Ltd. said, "We are very excited to have A-DATA in our portfolio as this almost completes our component line of business. A-DATA products are high on quality and Rashi has always taken care to add only quality products to its distribution kitty. Our widespread distribution channel will help us make A-DATA brand a name to reckon with in the Indian market and the products will be easily available for Indian consumers."

Rashi will be initially distributing Supreme Series with major chipset in DDR2 & DDR3 version for both Desktop & laptops which will be available in 1GB/2GB/4GB modules.

Source : Equity Bulls

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