New RBR research shows NCR is global leader in multivendor ATM software

- NCR Corporation is the first and only self-service company to successfully implement multivendor ATM software in India

Chennai, India – Research published by Retail Banking Research (RBR) shows that NCR Corporation (NYSE: NCR) is the world's largest supplier of multivendor ATM middleware and applications. NCR is India's first and only self-service company which has successfully implemented multivendor ATM software in the Indian market to help financial institutions to reduce costs, grow revenue and build loyalty.

Regionally, the report found that Asia-Pacific, Western Europe and North America accounted for 80 percent of the multivendor software installations, with Western Europe having the largest number of ATMs by region. Asia Pacific has the second largest base of multivendor software at 25% with Western Europe leading at 39%.

Most notably, substantially more financial institutions in North America rely on NCR's APTRATM software suite than the next three providers combined, and RBR also finds that NCR holds market share leads in Western Europe and Latin America1. NCR has been the worldwide leader in ATM hardware for 23 consecutive years. According to the report, NCR leads all providers with 29 percent of the global market share for ATM applications.

"More financial institutions are turning to multi-vendor software to reduce costs, increase revenue, foster more customer loyalty and help their customers interact with their bank when, where and how they choose", said ", said Nikhil Mhapankar, regional marketing manager, software in South Asia Pacific for NCR. "We are pleased that so many financial institutions view NCR as the partner they trust to deliver technical expertise and support on a local level. Our APTRA suite offers the most comprehensive set of software applications available today, delivering leadership features and a rich set of management tools."

In addition, the number of ATMs running multivendor software in Latin America has doubled in the past two years, and more ATMs running multivendor software use NCR than all of the other vendors combined2.

NCR's ATM software suite includes3:

- APTRA Advance NDC – With more than 210,000 licenses shipped, self-service software that can drive a single application across multiple vendors' hardware in NDC host environments.

- APTRA eMarketing & Relate – Software that integrates with a bank's CRM system enabling banks to deliver & manage targeted and interactive customer communications across different banking channels to build loyalty, improve service and grow revenue.

- APTRA Connections – Software provides web-enabled transaction on an ATM that leverages the bank's existing online channels.

- APTRA Promote – Software for enabling banks to segment users and deliver messages to customers based on cardholder type, location and other variables.

(1)Excluding proprietary applications
(2)Taking into account only ATMs not running proprietary software
(3)All solutions are not currently available in India

Source : Equity Bulls

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