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Industry News
LiveVana and Lepton launch location based advertising platform in partnership with Ybrant Digital
Posted On : 2010-01-05 10:31:33( TIMEZONE : IST )
New Delhi, January 05, 2010: LiveVana Innovations, leading provider of end-to-end Location-Based Services to Mobile Service Providers, and Lepton Software, leading provider of map content, map platform & GIS applications to Mobile Service Providers launched Indi's first location based advertising platform in partnership with Ybrant Digital, the leading provider of digital marketing solutions. This launch enables a host of options for Mobile Service Providers and Advertisers, including the ability to send advertisements & discount coupons to mobile subscribers, based on subscriber's location.
"Mobile Operators have been struggling with lowering ARPU and are waiting for innovative value added services including rich-content and information services. With this partnership with Ybrant Digital, Lepton Maps is ideally positioned to provide both static and dynamic content to mobile subscribers and creating exponential revenue and ARPU possibilities," says Dr. Rajeev Saraf, CEO of Lepton Software.
"Use of consumer's location for targeted advertising is missing on Web, TV & other traditional media. Our platform provides advertisers a medium to deliver targeted ads to consumers using their current location, leading to a better ROI in campaigns." says Mandeep Singh, CEO of LiveVana Innovations.
"Location-Based Advertising (LBA) is a new form of advertising using location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices. Along Ybrant's growth, this is yet another breakthrough. This platform will enable a host of options for Mobile Service Providers and Advertisers; will also empower big & small brands to target the consumers in all segments effectively, using mobile medium and the location of mobile subscribers. With the estimation of mobile marketing in Asia-Pacific region to see an accelerating growth of $7.7 billion (and more than $16 billion globally) by 2011, this partnership is our best opportunity to power Ybrant's soon-to-come local-search initiative for India." said Suresh Reddy, Chairman & CEO of Ybrant Digital.
