K7 Computing forays into Germany in strategic alliance with Proxma AG, Germany

Chennai - K7 Computing, a leading information security software solutions provider, based in India, has announced its foray into the German-speaking European region, through a strategic alliance with Proxma AG, Germany's leading software-distribution company. Through this alliance, Proxma AG will market K7 Computing's anti-virus products in Germany, Austria and Switzerland. This development marks K7 Computing's second international foray, further to the success that the company has witnessed in the Japanese market.

Speaking about the alliance with Proxma AG, Mr. Kesavardhanan, MD & CEO, K7 Computing, said, "We're extremely happy to announce this strategic alliance with Proxma, which will enable us to extend our footprint to Germany, Austria and Switzerland. We foresee tremendous opportunity in these countries and believe that our products will be received extremely well. This is an important development for K7 Computing and we believe that this gives us the opportunity to foray into other European countries as well."

Proxma AG was founded by three experienced professionals, who have been involved in software distribution for over 10 years, with a keen understanding of the German market. An exceptional success story today, Proxma AG operates a number of very high-access electronic software distribution platforms, including the popular domain, www.software.de and the download portal, www.pro.de.

Speaking about the association, Mr. Sven Lubek, CEO, Proxma AG, said, "We look forward to working with K7 Computing, who have established themselves as a leading security software solutions provider in Japan, which is a highly discerning market. With Proxma´s extensive network and our wide range of distribution channels, K7 Computing can reach a majority of the households in the German speaking countries and their products will be available for direct sales in more than 3000 retail outlets. We believe that this partnership will bring about a significant change in the German Internet security market."

The first product that will be marketed through this alliance is the German version of K7 TotalSecurity. The product will be available at all leading retail outlets and can also be purchased from Proxma's online channels, www.software.de and www.pro.de. Proxma will also market all German products launched by K7 Computing in the future.

Source : Equity Bulls

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