Birla Sun Life Insurance introduces Super 20 Fund

A unique blue-chip fund that invests in fundamentally strong and liquid large-cap stocks

Mumbai, July 13, 2009: Birla Sun Life Insurance (BSLI), one of India's leading life insurance companies and pioneer of Unit Linked Life Insurance plans in India, announced the launch of 'Super 20', its new fund offering today. 'Super 20', is a large-cap fund that will invest in 20 fundamentally strong large-cap stocks resulting in long-term capital appreciation for policyholders.

Through this fund, the policyholders will get an exciting avenue to diversify their financial investments and an opportunity to participate in a niche portfolio of 20 stocks. Being large-cap oriented, the fund is designed to provide stability & liquidity to the fund during turbulent times. The strategy of the fund would be to build and actively manage an equity portfolio of 20 fundamentally strong large cap stocks in terms of market capitalization by following an in-depth research-focused investment approach.

'Super 20' fund will attempt to adequately diversify across sectors and will invest in companies having financial strength, robust businesses, efficient and visionary management, enjoying leadership position along with good growth prospects and adequate market liquidity. Moreover, the active fund management of 'Super 20' gives it an edge over Index funds. Policyholders can currently invest in 'Super 20' fund through investment in BSLI Classic Life Premier and BSLI Gold Plus II.

Commenting on the launch of 'Super 20' fund, Mr. Vikram Kotak, Chief Investment Officer, Birla Sun Life Insurance said, "Being at the forefront of innovation, BSLI believes in 'Performance Excellence through a Process Driven Approach' and this has been proven by our impeccable track record of good fund performance during challenging times . Following on the heels of successful equity oriented fund offerings such as the Maximiser and Platinum Plus Fund, we decided to launch 'Super 20' fund to provide policyholders the opportunity to invest in premium quality stocks, holding leadership position in their respective industries and in financially strong companies thereby providing a favourable risk-return profile over the long-term." He further adds, "In view of the fact that large-cap stocks will continue to draw lot of attraction in the equity markets as majority of the FII's& DII's money will be invested in large cap stocks, Super 20 being a large-cap fund will benefit from this".

Source : Equity Bulls

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