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Reliance BIG TV in a strategic tie-up with “Oxigen”

Posted On : 2009-06-30 10:44:15( TIMEZONE : IST )

- Plans Easy Recharge Options for Customers

- New Options include Oxigen, IVR, and SMS & Online Payment

June 30, 2009: Reliance BIG TV has entered into a strategic tie up with “Oxigen” India’s first and single point recharge service. According to this tie up Reliance BIG TV will offer its customers the entire portfolio of Oxigen’s easy recharge option.

Reliance BIG TV’s portfolio of easy recharge options include Oxigen, Online Payment using Credit/Debit Cards or Internet Banking, Interactive Voice Response (IVR), Mobile Mode Payment (SMS) or just calling the toll free number 1800-200-9002. This strategic tie-up by Reliance BIG TV is a part of its customer service motto to offer convenient and user-friendly customer service experience.

Reliance BIG TV customers availing these easy recharge options will get an electronic 12-digit pin number from the retailer. The customer has to punch in the 12-digit pin number either through SMS or call 1800-200-9002 and follow the IVR instructions. This will credit the value equivalent to what is offered by a recharge voucher into their Reliance BIG TV account.

Commenting on this new strategic tie-up, Mr. Mahesh Prasad, President, Reliance Communications Ltd. said, “Continuing with our endeavor to provide world class services and ease of use to our customers, we have partnered with “Oxigen”, a premium recharge service provider to enable our customers to enjoy uninterrupted television viewing.”

The tie-up with Oxigen immediately follows Reliance BIG TV’s roll-out of an extensive Recharge Voucher (RCVs) network across 6500 towns in India. Reliance BIG TV has put into place a network of close to 100,000 outlets spread over 10,000 towns including outlets like local grocery stores, gift stores, and utility stores. Reliance BIG TV has taken the route adopted by the telecom players to retail RCVs for pre-paid mobile connections. Retail outlets of almost every genre are being roped in to ensure maximum penetration and easy accessibility for customers. The existing network of 100,000 retailers, 250 Reliance Web Worlds, 219 Reliance Mobile Stores, and 40,000-odd telecom outlets which are sales points for the BIG TV DTH service will also stock the RCVs.

Oxigen’s presence through 75,000 Pan India retail network will provide an ease of recharge convenience for Reliance BIG TV customers.

Reliance BIG TV offers monthly subscription packages ranging from Rs. 115/- to Rs.425/- (plus tax) across the News, Sports, Kids, Films, Lifestyle and Entertainment genres.

For recharges through the web, Reliance Big TV customers need to log on to, click on the `Recharge’ and follow the simple instructions on their computer screen. All they need to do is enter their Smart Card Number and click on the submit button to proceed. Reliance BIG TV

Customers can also recharge by a simple Recharge Voucher (RCV). These vouchers are available at Reliance World & Reliance Mobile Stores and with various dealers.

At any time to know their account balance, customers can call 1800-200-9002 (toll free) / 3033-7474 or SMS BTVBAL to 55454.

Source : Equity Bulls