Moser Baer launches next generation format

Moser Baer India Ltd has announced that it has begun shipping HD DVD-R (recordable), a next generation format, to its global OEMs customers. The HD DVD-R will have a capacity of 15 GB and offers more than three times the data storage capacity of standard DVD media. HD DVD offers an ideal solution for reliable business backup, including medical and government imaging, photography, videography, as well as high definition video recording.

According to Ratul Puri, executive director, of the Company, "The world is moving towards High Definition content. This is a significant technology shift in the global optical media industry and will radically change the consumer´s viewing experience. According to the US based Strategic Marketing and Decisions, the demand for the next generation high density formats is expected at 1.5 billion discs over the next three years. This represents an exciting opportunity for us, as the Company now has the first mover advantage with this launch."

In a fast evolving market landscape and increasing competition, Companies are increasingly using technology to differentiate themselves. The Company has embarked on a strategy to transform into a technology developer and innovator from a technology recipient. Comments Giriraj Nyati, VP R&D and Engineering, "This is a significant landmark for us. And we are very proud that an Indian Company has emerged in a strong leadership position in the next generation optical media space and current launch is the first in a series of many such launches expected throughout the year. This reaffirms our technology leadership position along with our manufacturing leadership position."

The intensive R&D thrust will help us to further consolidate our global leadership position in the optical media space.

The Company continues to leverage its core skills in base material engineering, thin film coating, precision sputtering and deep UV mastering technologies. Starting from the current quarter and in conjugation with drive and recorder availability, the Company expects to be first to market in a majority of the next generation formats. The four products which the Company believes will have a significant market potential in the future are DVDR Dual Layer, HD DVD-R (recordable) and RW (re-writable), HD DVD Dual layer, and BD-R and RE.

Source : Equity Bulls

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