Formal launch by Arun Jaitley on February 28, 2009 in Mumbai
MUMBAI 26th February,2009: Aiming to counter voter apathy in the ensuing general elections, a national endeavor called "Friends of BJP" has been floated by a group of youth, professionals, entrepreneurs and concerned citizens. They have also launched their website (http://friendsofbjp.org).
"Friends of BJP" aims to become a national movement to steer the formation of an effective, efficient and a strong and stable government that will ensure that India realizes its potential as a super power in the real sense of the term.
Today's youth in particular is much more aware of its rights and responsibilities. The rallying of people from a cross section during the 26/11 Mumbai Terror Attacks has amply proved that people can be responsive and aware.
"Friends of BJP" is a subset of the educated civil society that is BJP-leaning, and willing to be vocal about it. It is not part of the BJP. It also does not agree with everything the BJP says or does. It believes that at this point of time the BJP is the better alternative.
"Friends of BJP" will strive to educate people from all walks of life to exercise their franchise. The national platform will relentlessly impress upon the people to vote.
The movement will employ a multi-tool strategy – from blogs, websites and SMS alerts to the traditional word-of-mouth campaign. The idea is to make everybody socially active. This may sound like a pompous statement, but the fact is that the goal is achievable since "Together we can make a difference".
This is in fact, the first step towards getting people involved in the process of governance. The multi-faced activity will also have focus groups working on ten core issues like National Security, Economy and Employment, India in 2014, Urban and Rural Development, Education, Healthcare, Energy, Digital Infrastructure and Administrative Reforms.
"Friends of BJP" intends to support BJP in 3 ways:
- OUTREACH: Helping grow support virally for the BJP via the use of social media (mobile and online) and drawing room meetings
- IDEAS BANK: Provide a platform for members to channel inputs in multiple disciplines for the manifesto and to the BJP leadership
- VOTES and SEATS: Help BJP win more (urban) seats by using the assistance of members to get 1 lakh new vote(r)s in every constituency
"Friends of BJP" is confident that the movement will move drawing room discussions to group discussions and ultimately contribute to an improved voter turn out and a much better governance than what prevails now.
Mr. Arun Jaitley will formally launch "Friends of BJP" in Mumbai on Saturday at a function bring organized at Ravindra Natya Mandir, Prabhadevi, at 10:30 am.