Shagun Jewels unveils 'Spring Symphony'

Bold and eclectic collection has Art Deco feel

Hyderabad, February 19, 2009: Hyderabad-based Shagun Jewels, the retail outlet of Asian Star, (BSE:531847), has begun the year on a fresh note with its 'Spring Symphony' collection.

Very colourful and fresh, in tune with the freshness and vivacity of the season, the collection juxtaposes the brilliance of diamonds with the vibrant colours of semi-precious stones such as Tahiti pearls, topaz, rose quartz, opal, onyx, ionite and moonstone, to deliver the avante garde look of the season.

The art deco trend is quite evident in the designs, characterized by geometric shapes, strong motifs and bold colors. The collection offers an assortment of cocktails rings, earrings, bracelets and neckpieces priced in the range of Rs. 20,000 to Rs.2,00,000. The eclectic use of gem stones with diamonds and the usage of hollow lightweight shapes have helped to maintain the mid range price points. But most importantly; the design element has not been sacrificed to fit the collection into a more affordable range.

Whatever your preference, the bottom line is that when it comes to jewellery in 2009, the bigger and more exotic, the better! Statement pieces are very evident today; color is important too, so different kinds of gemstones make for astonishing jewellery items.

Speaking about the new collection, Mr. Priyanshu Shah, Executive Director of Asian Star said, "Our Spring Symphony collection is prompted by the style trends this season which border on the bold and the eclectic. We hope that the fresh designs will delight buyers and jewellery enthusiasts alike."

Source : Equity Bulls

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