Railways earned Rs 153.25 Crores through Commercial Advertisement of Trains in 2007-08

There are various schemes of commercial advertising on interior and exterior of the trains like display of advertisement panels, vinyl wrapping of coaches, package of advertising rights on trains etc.

The earnings made through commercial publicity including publicity on trains during the last three years viz. 2005-06, 2006-07 & 2007-08 have been Rs. 78.09 crore, Rs. 100.5 crore & Rs. 153.25 crores respectively. Out of this West Central Railway has earned Rs. 0.94 crore, Rs. 1.29 crore & Rs. 1.27 crore during these years respectively.

The policy guidelines for commercial publicity are reviewed from time to time so as to optimize the earning through this source and also to try new ideas. This is a continuous process.

This information was given by the Minister of State for Ministry of Railways, Dr. R. Velu in a written reply in Lok Sabha today.

Source : Equity Bulls

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