Intex puts up a grand show at Gwalior Mela-2009

New Delhi, February 9th, 2009: With the B & C class regions beckoning, consumer fairs seem to be one of the best ways for companies to strike the right chord with the expanding customer base in these areas. Intex, amongst the fastest growing companies in IT hardware, Mobile Phones and Electronics is participating in one of the biggest and oldest annual “vyapar” melas of the country - Gwalior Mela- 2009. More than 100 companies from various sectors - IT, Electronics, Home Appliances, etc., are participating in the fair which opened on Jan 11 and will go on till Feb 15, 2009.

Intex has displayed its full portfolio of products comprising of computer peripherals, PCs (desktops, notebooks, TFT-LCD monitors), mobile phones and consumer electronics. Interesting offers & schemes have also been launched especially for the fair, like free travel bags/ pack of DVDs with DVD players & multimedia speakers, etc. A separate counter has been created for Mobile phones apart from dark/demo room for multimedia speakers so that consumers can get a feel of performance of the products.

According to Mr. Naved Chaudhary, Senior Marketing Manager, Intex, “ Participation in such events plays an important role in educating customers and guiding them through the range of Intex products. We are always enthusiastic about this major platform in Madhya Pradesh as it not only generates good sales but also helps us to analyze the market trends in the region and get valuable first-hand feedback from consumers."

Perceived as one of the biggest fair in the country, this event is organized by Gwalior Trade Fair Authority, which falls under Department of Industries, Govt of MP. Spread along permanent 1200 pavilions and 500 platforms, this event has foot fall of more then 35 lakhs of visitors every year.

With a realisation value of approximately Rs. 200 crore, the project is expected to complete in the next three - four years.

Source : Equity Bulls

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