Strategic Partnership with LG Electronics India Limited and Launch of 'JOJO TV' on LG Channels Platform

JOJO Limited has entered into a strategic partnership with LG Electronics India Limited, one of the world's leading consumer electronics brands, through which the Company has launched its dedicated branded channel, "JOJO TV", on the LG Channels platform, now live at Channel No. 379 on LG Smart TVs.

Through this partnership, JOJO TV is now natively embedded within LG's connected TV ecosystem, accessible to a wide base of LG Smart TV users across multiple geographies, without any subscription barrier, marking a significant expansion of the Company's content distribution beyond app-based streaming and into the connected TV living room.

For JOJO Limited, home to the world's largest only Gujarati OTT platform, this partnership represents a defining milestone in its evolution from a regional streaming platform to a globally distributed connected TV brand, with its content now present across living rooms spanning multiple continents through hardware-native distribution on one of the world's most widely used Smart TV platforms.

The Company views this strategic partnership as a meaningful driver of audience growth, brand visibility, and long-term distribution scale, and it is consistent with JOJO's vision of establishing itself as a truly global digital entertainment brand across every connected screen ecosystem worldwide.

Shares of LG Electronics India Limited was last trading in BSE at Rs. 1430.10 as compared to the previous close of Rs. 1379.50. The total number of shares traded during the day was 107118 in over 7975 trades.

The stock hit an intraday high of Rs. 1447.00 and intraday low of 1407.75. The net turnover during the day was Rs. 153389189.00.

Source : Equity Bulls

Keywords

LGElectronicsIndia LGEINDIA INE324D01010 HouseholdAppliances JOJOTV