Imagicaaworld Entertainment expands its portfolio of offerings with Indoor Entertainment - To Launch India's first Hello Park in Hyderabad

Imagicaaworld Entertainment Limited (BSE: 539056; NSE: IMAGICAA), India's largest amusement & Water Park player, announces that's its wholly owned subsidiary Imagicaa Next Pvt. Ltd., has signed a Letter of Intent to launch its first Hello Park location in India at Lake Shore Y Junction in Hyderabad.

The Park will span approximately 10,000 square feet, and is targeted to open before onset of the year end festive season, enabling families and young visitors in Hyderabad to experience the new format during one of the most vibrant holiday periods of the year.

Lake Shore Y Junction Mall is one of the largest retail and lifestyle destinations in the country. The mall, opened in December 2025 spans nearly 1.6 million square feet and houses over 250 brands, 40+ dining options, and multiple entertainment zones, positioning it as a major leisure hub in West Hyderabad. Strategically situated at the bustling Kukatpally-Balanagar Y Junction, the development sits in one of the city's densest residential and commercial catchments and benefits from strong road and metro connectivity, making it a high-footfall destination for families and young consumers. This partnership marks the first location for the Hello Park chain in India, with Imagicaa Next planning to roll out multiple parks across key urban markets.

A New Format for Urban Entertainment

Hello Park is an immersive indoor entertainment concept designed to blend physical play, digital interactivity and experiential entertainment in a safe and engaging environment. The format is aimed at children, families and young audiences, offering a curated mix of interactive zones, motion-based attractions, gaming experiences and collaborative play areas that encourage creativity, exploration and social interaction.

The park will cater primarily to children aged 3-12 years, while also providing familyfriendly attractions, making it an ideal destination for birthday celebrations, school outings and weekend family visits. With its innovative mix of technology-enabled attractions and active play, Hello Park represents the next generation of indoor entertainment tailored for modern urban consumers.

Commenting on the same, Jai Malpani, Managing Director at Imagicaaworld Entertainment said, "We are delighted to bring the country's first Hello Park, to Hyderabad. Located in one of the city's busiest retail and residential catchments, the Lake Shore Y Junction mall offers excellent connectivity and access to a large and growing family audience, making it an ideal destination for launching this new concept.

The introduction of Hello Park in India is a proud milestone for us and a significant step forward for the country's entertainment landscape. For years, children's recreation has largely been viewed as either physical play or digital consumption. Hello Park bridges this gap by bringing the best of both worlds together where technology, imagination, movement and learning coexist seamlessly in a highly engaging environment.

This new format, having low capex, will be synergistic with our existing outdoor park businesses and will open up opportunities for cross-promotional engagement with younger audiences as well as their parents, further strengthening the Imagicaa brand's connection with families across India."

Shares of Imagicaaworld Entertainment Limited was last trading in BSE at Rs. 43.37 as compared to the previous close of Rs. 41.74. The total number of shares traded during the day was 119414 in over 303 trades.

The stock hit an intraday high of Rs. 44.22 and intraday low of 41.80. The net turnover during the day was Rs. 5156757.00.

Source : Equity Bulls

Keywords

ImagicaaworldEntertainment INE172N01012 Expansion IndoorEntertainment HelloPark