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TVS Motor Company Ltd announces official re-entry into the South African market



Posted On : 2026-02-26 16:42:30( TIMEZONE : IST )

TVS Motor Company Ltd announces official re-entry into the South African market

TVS Motor Company (TVSM)-a global leader in two and three-wheeler manufacturing-today announced its official re-entry into the South African market. In a move to redefine the regional mobility landscape, TVSM has entered a strategic partnership with The Nexus Collective, a specialized distributorship backed by the Bidvest Group Limited, South Africa's largest automotive distributor.

Strategic Market Leadership

With this launch, TVSM becomes the only two-wheeler brand in South Africa to operate across multiple product forms and segments simultaneously. This expansion is a cornerstone of TVSM's international growth strategy; as of 2025, international business accounts for 25% of total sales, with the African continent representing over half of global operational revenue and nearly 70% of export unit volumes.

"South Africa is a strategically important market for TVS Motor Company," said Peyman Kargar, President - International Business. "This partnership enables us to combine global engineering excellence with strong local execution. Our focus will be on building a scalable distribution footprint and creating sustainable long-term value in South Africa's evolving mobility ecosystem."

Diverse Portfolio for a Dynamic Market

Under the campaign theme "Ride the Future," TVSM is introducing seven proven products tailored for diverse applications, including daily commuting, leisure, delivery utility, and shared mobility:

- Performance & Sport: TVS Apache RR 310 and TVS Apache RTR 200
- Commuter & Utility: TVS Raider 125, Trak 150, HLX 125 4G, and HLX 150X
- Urban Mobility: TVS NTORQ 125

Rahul Nayak, Continent Head - Africa, emphasized the brand's commitment to reliability: "Our immediate priority is to ensure strong retail expansion, seamless after-sales support, and consistent brand visibility. We look forward to building a strong, sustainable presence in the market."

Shares of TVS Motor Company Limited was last trading in BSE at Rs. 3931.95 as compared to the previous close of Rs. 3819.50. The total number of shares traded during the day was 36249 in over 4764 trades.

The stock hit an intraday high of Rs. 3944.90 and intraday low of 3802.00. The net turnover during the day was Rs. 141763313.00.

Source : Equity Bulls

Keywords

TVSMotorCompany INE494B01023 2Wheelers 3Wheelers SouthAfricanMarket ReEntry