IDFC FIRST Bank Unveils Gaj: - An Invitation-Only Metal Masterpiece for IDFC Private Banking Customers

IDFC FIRST Bank announces the debut of Gaj: (pronounced Gajah in Sanskrit) Credit Card a premium, invitation-only metal credit card engineered for the Bank's discerning high-net-worth individuals (HNI). Gaj: Credit Card represents the pinnacle of Ashva- Mayura- Gaj: trilogy, the Bank's curated series of premium metal credit cards.

Our Philosophy: In Sanskrit, Gaj: the Elephant signifies majesty, wisdom, stability, and sovereign power. In ancient Indian thought, the Gaj was the bearer of majesty of the land, the protector of empires, and the symbol of measured strength; never impulsive, never excessive. A majesty's greatness was often judged not by the crown they wore, but by the Gaj they rode.

Our Design: The Gaj: Credit Card transcends generic global aesthetics. The "crafted on metal", signature twin-elephant motif is an artisanal masterpiece designed to be a silent ambassador of Indian excellence on the global stage.

Availability: Gaj: Credit Card is an invitation-only offering for select IDFC FIRST Bank Private Banking customers with established relationship depth. The card carries a joining and annual fee of ₹12,500 + GST. The card comes with 12,500 invitation Rewards Points of 1RP=Rs.1 redeemable on travel bookings via the IDFC FIRST Bank app effectively offsetting the joining fee. The annual fee is also waived on ₹10 lakh of annual spends. Beyond this, GAJ offers an inspirational metal card design, zero foreign exchange mark-up, a simple 1:1 rewards structure, and a set of premium travel and lifestyle privileges designed to complement an already strong proposition.

The Gaj: Benchmark:

The 1:1 Reward Standard: 1 Reward Point = ₹1 for flights and hotels, eliminates complex math by offering the most direct value-back in the super-premium category.

The Global Traveler's Core: 0% Forex Markup and Interest-Free Global ATM cash access, there is no longer a need to carry foreign currency notes and travel cards.

Full Travel Protection:  A dedicated ₹50,000 Trip Cancellation Cover, the card is built for the "Global Indian" who demands a zero-compromise travel experience.

Hyper-Accelerated Rewards: Exclusive access to 50X rewards on hotels and 25X on flights via the IDFC FIRST ecosystem, delivering a value-back of up to 33.33%.

Seamless transit: with complimentary international and domestic lounges including one for the Guest.

Shirish Bhandari, Head - Credit Cards, FASTag & Loyalty, IDFC FIRST Bank, said: "Gaj: Credit Card reflects our deep respect for Indian heritage and its achievers. We designed this card to be complete in every respect- combining feature depth with an inspirational Indian design. As the pinnacle of our Ashva- Mayura- Gaj: trilogy, it honours the wisdom and strength of the modern Indian achiever."

Shares of IDFC First Bank Limited was last trading in BSE at Rs. 84.54 as compared to the previous close of Rs. 85.12. The total number of shares traded during the day was 1643974 in over 9821 trades.

The stock hit an intraday high of Rs. 85.68 and intraday low of 84.33. The net turnover during the day was Rs. 139800162.00.

Source : Equity Bulls

Keywords

IDFCFirstBank INE092T01019 CreditCard Gaj Metal PrivateBankingCustomers