Lenskart Partners with Labubu Maker Popmart's Sweet Bean to Launch a Limited-Edition Collection on 4 Dec in Singapore

Lenskart has announced an exciting partnership with Labubu Popmart, the global leader in designer toy and entertainment culture. This collaboration brings together Lenskart's innovative eyewear fashion with Popmart's beloved IP, Sweet Bean, to launch a limitededition collection of Eyewear and Bitz charms in the Singapore market, transforming into an even more personal and playful style statement.

"Our customers are at the heart of every decision we make. They want global design, personal expression, and brands that feel genuinely authentic. With creative collaborations like Pop Mart, we aim to infuse eyewear with moments of play, imagination, and collectability that truly delight our new age customers," said Peyush Bansal, Co-founder & CEO, Lenskart.

Popmart's blind boxes reinvent toy shopping by turning every purchase into a surprise, letting buyers discover one unique designer collectible hidden inside each sealed box. This mystery-driven experience has transformed toys into lifestyle collectibles, creating excitement, anticipation, and a thriving collector culture. Sweet Bean is one of Popmart's most popular character IPs, known for its whimsical, expressive universe and collectible appeal. The Lenskart × Sweet Bean Bitz Collection features miniature, magnetically-snappable charms designed around some of Sweet Bean's 'I want a Hug' series. Each charm attaches seamlessly to Bitz-compatible Lenskart frames, allowing fans to express their style through fun, interchangeable accessories. The Eyewear collection launch will be followed by a Bitz Charms launch event in the upcoming days.

As the eyewear market evolves, strong multi-brand platforms are becoming essential. Lenskart's House of Brands strategy is built to champion the next wave of design-driven eyewear and bold cultural collaborations. These partnerships allow Lenskart to expand its appeal through storytelling that resonates with fans and emerging subcultures.

Shares of Lenskart Solutions Limited was last trading in BSE at Rs. 404.55 as compared to the previous close of Rs. 414.85. The total number of shares traded during the day was 104328 in over 2743 trades.

The stock hit an intraday high of Rs. 423.00 and intraday low of 403.00. The net turnover during the day was Rs. 42965805.00.

Source : Equity Bulls

Keywords

LenskartSolutions INE956O01016 SpecialityRetail Partnership LabubuPopmart