Umiya Mobile Limited Strengthens Market Presence with 36 New Stores Post IPO

Umiya Mobile Limited (BSE - SME: 544464), one of the fastestgrowing multi-brand mobile and consumer electronics retail chains with a strong presence across Tier 2 and Tier 3 markets, the company is a prominent player in smartphones, mobile accessories, and consumer electronics. It operates under two brands, UMIYA MOBILE and MYPHONE, and has earned strong customer trust through its wide-ranging portfolio of products from leading global brands.

Store Developments

Operated 219 stores, as per the company's Prospectus (July 2025), comprising:

- 149 in Gujarat
- 69 in Maharashtra
- 1 in Dadra & Nagar Haveli and Daman & Diu - spread across 44 cities.

Revised Store Network (as on September 26, 2025):

- 255 stores across Gujarat, Maharashtra & Union Territory

Total Announced / Opened Post IPO:

- 36 stores (15 opened + 3 proposed earlier + 1 upcoming in Madhya Pradesh + 17 newly proposed)

Post IPO Expansion Highlights:

- 26 Sep 2025 - Proposed 17 new retail stores across Gujarat and Maharashtra
- 24 Sep 2025 - Announced entry into Madhya Pradesh with an upcoming owned retail store in Indore
- 22 Sep 2025 - Opened exclusive Vivo Mobile store at Mansata Chowk, Rajkot
- 15 Sep 2025 - Proposed 3 new stores in Gujarat (2 in Botad, 1 in Dhangadhara)
- 08 Sep 2025 - Opened 3 stores (Dwarka, Patan, Sakri - Nashik)
- 04 Sep 2025 - Opened 2 new stores across Gujarat & Maharashtra
- 31 Aug 2025 - Opened 4 new stores (Ahmedabad, Deesa, Nashik, Nagpur)
- 12 Aug 2025 - Opened 5 new stores across Maharashtra & Gujarat

Commenting on the expansion, Mr. Jadwani Kishorbhai Premjibhai, Managing Director, said: "We are delighted with the pace of expansion achieved in the months following our IPO. The addition of 36 stores, including our planned entry into Madhya Pradesh and the newly proposed 17 stores, underlines Umiya Mobile's ability to execute growth strategies with speed and precision. This momentum not only enhances our leadership in Tier 2 and Tier 3 markets but also reinforces our vision of becoming one of the most accessible and trusted consumer electronics retailers in the country."

Shares of Umiya Mobile Limited was last trading in BSE at Rs. 95.62 as compared to the previous close of Rs. 98.08. The total number of shares traded during the day was 40000 in over 20 trades.

The stock hit an intraday high of Rs. 98.00 and intraday low of 95.30. The net turnover during the day was Rs. 3857620.00.

Source : Equity Bulls

Keywords

UmiyaMobile INE1P1A01018 SpecialityRetail NewStores PostIPO MarketPresence Tier2 Tier3