Mish Designs Ltd has opened its First Flagship Store at Seasons Mall, Pune - From Digital Darling to Physical Powerhouse

Mish Designs, one of India's fastest-growing women's western wear labels, has triumphantly opened its first-ever offline store at Seasons Mall, Pune, marking a significant milestone in its journey from a digitalfirst brand to an omnichannel fashion powerhouse. Known for its trend-driven collections, flattering fits, and a fierce community of style-savvy shoppers, Mish has become a household name among Gen Z and millennial women craving global styles with an Indian edge.

The Seasons Mall store features a highly curated collection based on real-time online data, showcasing indemand styles. With a clean aesthetic, trial-friendly layout, and Instagrammable corners, the store offers a tactile, immersive shopping experience digital platforms can't replicate. Designed for scalability, each Mish store serves as both a retail outlet and a brand-building hub where fashion meets community.

Mish is a global women's fashion brand excelling in affordable Western and Indo-Western attire, addressing gaps in women's Western wear with style and accessibility. With a robust digital presence, Mish has sold over 2.5 lakh products online since FY 2017-18 through leading platforms like Myntra, Nykaa Fashion, Ajio, Tata Cliq, and Namshi. Based in India, Mish creates "MISH" and "CURVES BY MISH" clothing for domestic markets and exports the "ZOEY" line to the UAE. The brand offers a diverse range of over 1,000 designs, including dresses, gowns, tops, co-ords, T-shirts, trousers, and palazzos. Backed by a 10,000 sq. ft. manufacturing unit and a dedicated team of 54, Mish prioritizes customer satisfaction through quality products.

Blending style with affordability, Mish Designs is a fashion-forward brand specializing in women's apparel. With a strong digital footprint and now its First Flagship S tore at Seasons Mall, Pune, Mish Designs is rapidly building its reputation as a trusted fashion label for young, urban women.

Commenting on this development, Mr. Kaushal Goenka, Managing Director of Mish Design said: "As we celebrate the opening of our flagship store at Seasons Mall, Pune, we're thrilled to bring our digital success to life in a physical space. Our store is more than just a retail outlet - it's a brand-building hub where fashion meets community. By curating collections based on real-time online data and designing a space that's Instagrammable and trial-friendly, we've created an immersive experience blending digital and physical retail. This milestone marks a significant step in our journey to become a truly omnichannel brand. We're committed to delivering exceptional customer experiences across all touchpoints, combining style, quality, and value. With this launch, we connect with customers in a more intimate way, poised to cement our position as a leader in India's women's western wear market."

Shares of Mish Designs Limited was last trading in BSE at Rs. 66.80 as compared to the previous close of Rs. 63.65. The total number of shares traded during the day was 4500 in over 8 trades.

The stock hit an intraday high of Rs. 66.80 and intraday low of 60.51. The net turnover during the day was Rs. 294160.00.

Source : Equity Bulls

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