Supra Trends Ltd to venture into QSR, packaged snacks and ready-to-eat products

Supra Trends Ltd intends to venture into the Quick Service Restaurant (QSR) and packaged snacks and ready-to-eat products segment under a new brand identity, "The South Factory." In line with this strategic initiative, the Company has applied for registration of the trademark "The South Factory" under Classes 29, 30, and 43.

"The South Factory" is a bold celebration of Southern India's rich culinary heritage, brought to life through flavourful innovation, modern convenience, and cultural authenticity. The brand name evokes both craftsmanship and scale, bridging the diverse traditions of the five southern states with a playful, contemporary spirit. At its core, "The South Factory" aims to make the taste of the South accessible, exciting, and widely sharable-whether through its vibrant Quick Service Restaurant (QSR) experience or its expanding portfolio of packaged snacks and ready-to-eat offerings.

Unlike typical South Indian food outlets, the QSR menu is designed to surprise, spotlighting hidden gems and iconic dishes from Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana. It goes far beyond the expected idli, dosa, and sambar narrative, offering a pan-South menu that is both nostalgic and novel. In parallel, the packaged foods arm brings Southern snacking to shelves across the country, from crunchy namkeens made healthier with millets, to classic chips with a regional twist, to convenient RTE powders that make authentic home cooking easy. United under a single, confident identity, The South Factory is a platform for flavour, culture, and smart food choices, where tradition meets playful reinvention and where every bite tells a story from the South.

Shares of Supra Trends Limited was last trading in BSE at Rs. 27.94 as compared to the previous close of Rs. 29.41. The total number of shares traded during the day was 3 in over 2 trades.

The stock hit an intraday high of Rs. 27.94 and intraday low of 27.94. The net turnover during the day was Rs. 83.00.

Source : Equity Bulls

Keywords

SupraTrends INE533B01028 QSR PackagedSnacks ReadytoEatProducts TheSouthFactory