Tasty Bite Eatables Ltd launches new consumer brand CHEFFIN

Tasty Bite Eatables Limited (TBEL) is pleased to announce the launch of its new consumer brand, CHEFFIN', marking a significant step in our transformative journey towards growing our B2C presence in India. The launch is rooted in powerful consumer insights around the growing demand for convenient, high-quality, restaurant-style meals at home, especially among urban working households. With this move, TBEL is expanding its portfolio to directly serve the fast-emerging Readyto-Cook category in India.

CHEFFIN' enters the market with a distinctive Ready-to-Cook Meal Kit range (5 Products) inspired by iconic North Indian cuisine, designed to deliver restaurant-style taste with home-style goodness. Combining authenticity, convenience, and the joy of cooking, Cheffin' is poised to transform the way urban India cooks at home. With its debut on Amazon on 25 th Aug 2025, Cheffin' strengthens TBEL's position in India's growing packaged food sector and represents a milestone in our journey to build trusted consumer brands.

Shares of Tasty Bite Eatables Limited was last trading in BSE at Rs. 9600.90 as compared to the previous close of Rs. 9715.00. The total number of shares traded during the day was 105 in over 45 trades.

The stock hit an intraday high of Rs. 9728.90 and intraday low of 9566.25. The net turnover during the day was Rs. 1017307.00.

Source : Equity Bulls

Keywords

TastyBiteEatables INE488B01017 PackagedFoods NewConsumerBrand CHEFFIN B2C