Mini Diamonds India Ltd expands Jewellery Portfolio with 3,750 New Designs

Mini Diamonds (India) Limited (MDIL) has announced the addition of 3,750 new jewellery designs, spanning gold and silver lab-grown diamonds jewellery. These designs will be introduced through Namra Jewels, through its flagship store and online platform, and through B2B partnerships, providing wider access to customers and trade partners. The expansion comes ahead of the festive season, when demand traditionally strengthens, and is expected to contribute positively to sales both in India and overseas. Recent tariff changes in lab-grown diamonds are also creating a supportive backdrop for exports, offering MDIL a timely advantage.

With the enlarged design bank, MDIL is now better placed to meet diverse consumer tastes and trade requirements, from everyday silver lab-grown diamond jewellery to high-value gold and certified lab-grown diamond collections. The wider assortment, deployed across retail stores & e-commerce of Namra Jewels, and B2B channels, is expected to resonate with festive season demand and translate into stronger domestic sales.

In parallel, the evolving tariff environment in lab-grown diamonds is easing competitive pressures globally. For MDIL, this development is expected to smoothen market access and improve export opportunities, particularly during the upcoming holiday season overseas.

Taken together, the design-led expansion and tariff-driven advantage are anticipated to support higher sales momentum and revenue contribution across both domestic and international markets.

Shri Upendra N. Shah, Chairman and Managing Director, Mini Diamonds (India) Limited, had to say the following with regards to this business update: "The introduction of 3,750 new designs across our portfolio strengthens our ability to serve customers through Namra Jewels' online and offline platforms, and B2B channels. With festive demand approaching, we see this as an opportunity to deepen our market presence and generate stronger sales. At the same time, the tariff environment in lab-grown diamonds is working in our favour, providing us with an added edge in exports. Together, these factors place MDIL on a solid footing for the season ahead."

Shares of MINI DIAMONDS (INDIA) LTD. was last trading in BSE at Rs. 174.60 as compared to the previous close of Rs. 174.95. The total number of shares traded during the day was 5751 in over 147 trades.

The stock hit an intraday high of Rs. 180.40 and intraday low of 174.10. The net turnover during the day was Rs. 1016783.00.

Source : Equity Bulls

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MINIDIAMONDSINDIA INE281E01010 MDIL NewJewelleryDesigns JewelleryPortfolio