United Breweries Limited launches Amstel Grande in Karnataka

United Breweries Limited (UBL), the country's largest beer manufacturer, part of the HEINEKEN Company, has now also launched its iconic premium beer, Amstel Grande, in Karnataka. This expansion marks a key development in India's premium beer market, combining UBL's brewing excellence with Amstel's 150-year heritage, further elevating the beer experience for consumers in the region.

Amstel Grande promises to offer Indian consumers an unparalleled beer experience. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops, each sip of Amstel Grande is a testament to the brand's commitment to quality. With no added sugar and perfected through extensive global and local testing, it achieved top scores in consumer research, setting a new standard in premium beer.

Speaking about the launch in Karnataka, Vikram Bahl, Chief Marketing Officer of United Breweries Limited, said, "After receiving an overwhelming response in Maharashtra, West Bengal and Uttar Pradesh, we are excited to bring Amstel Grande to Karnataka. Karnataka is an ever-evolving market where consumers are eager to try something new, international and premium. We are confident that Amstel Grande will quickly become the go-to choice for those seeking unmatched quality and craftsmanship. This launch further strengthens our commitment to delivering world-class brew to all our consumers."

Since 1870, Amstel has embodied the art of brewing, starting with two friends' dream of a better beer in Amsterdam. Now, as one of Heineken's iconic brands enjoyed in over 100 countries, Amstel brings its rich heritage to India with Amstel Grande. This premium brew reflects Amstel's commitment to quality and its philosophy of being 'Brewed for Bonding,' creating moments for genuine connections and celebration among friends.

Developed locally in India, this launch meets the demand for a premium strong beer with global appeal and international quality, globally inspired, locally brewed. The packaging, designed with premium beer enthusiasts in mind, reflects the beer's Amsterdam roots with illustrations of iconic Dutch architecture and scenic canals, capturing the charm of Amsterdam in every bottle.

Amstel Grande is now available in Karnataka, competitively priced at INR 170 for a 330ml bottle, INR 195 for 500ml can and INR 250 for a 650ml bottle and is accessible at leading outlets across the state.

Shares of United Breweries Limited was last trading in BSE at Rs. 1955.80 as compared to the previous close of Rs. 1961.15. The total number of shares traded during the day was 3293 in over 439 trades.

The stock hit an intraday high of Rs. 1984.00 and intraday low of 1939.15. The net turnover during the day was Rs. 6470071.00.

Source : Equity Bulls

Keywords

UnitedBreweries INE686F01025 UBL AmstelGrande Karnataka