VIP Clothing Limited launches Frenchie X in Kerala

VIP Clothing Limited., one of India's leading innerwear and athleisure brands, has announced the launch of its premium men's innerwear line, Frenchie X, across Kerala's key cities and towns. Frenchie X will now be available at over 40 retail points in Kochi, Kozhikode, Thiruvananthapuram, and select tier-II towns in the southern state-taking the brand's national footprint to more than 140 stores.

Commenting on the expansion, Mr. Sunil J. Pathare, Chairman & Managing Director, said, "Kerala is a discerning and high-loyalty market. With Frenchie X, we're not just offering premium comfort-we're delivering innovation that aligns with the region's lifestyle and climate. This launch is a key milestone in our transformational journey to become a household name in every Indian wardrobe."

Tailored for humid, coastal climates, the Frenchie X collection features briefs, trunks, and vests crafted from micromodal and cotton-elastane blends with moisture-wicking finishes and signature waistbands. The Kerala launch is part of VIP Clothing's dual-channel growth strategy-scaling up physical retail while penetrating through contemporary online platforms. Earlier this year the company partnered with Swiggy Instamart and Zepto to deliver select Frenchie X styles in under an hour, a service that will now cover major Kerala pincodes. The move will complement its established presence on traditional ecommerce platforms.

The launch comes on the heels of a strong financial year for VIP Clothing Limited. For FY25, the company reported a 29.3% YoY increase in revenue from operations, reaching ₹2,368.9 million, and a turnaround in profitability with a PAT of ₹54.6 million compared to a loss of ₹126.5 million in FY24. Q4 FY25 alone saw revenues double YoY to ₹649.1 million, with EBITDA margins improving to 8.9% from -24.2% in Q4 FY24.

"FY25 has been a year of transformation and resilience. Our revenue grew by over 29% year-on-year and we returned to profitability-testament to the strategic clarity, operational rigour, and deep consumer trust we've cultivated. We're not just rebuilding-we're moving ahead with purpose," Pathare further added.

The company's broader strategy includes expanding into women's and teen innerwear, enhancing manufacturing capabilities, and deepening its presence in the athleisure segment. With a robust distribution network of over 425 distributors and 39,000+ retailers, VIP Clothing is poised to sustain its growth trajectory through FY26.

Shares of VIP Clothing Limited was last trading in BSE at Rs. 40.89 as compared to the previous close of Rs. 39.12. The total number of shares traded during the day was 27679 in over 185 trades.

The stock hit an intraday high of Rs. 41.07 and intraday low of 38.78. The net turnover during the day was Rs. 1112830.00.

Source : Equity Bulls

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