ClarityX AI launches 'Places Pulse', a unique search analytics tool powered by Mappls MapmyIndia

ClarityX (www.clarityx.ai), an AI-driven data analytics and consulting firm backed by MapmyIndia founders, driving immediate strategic decisions and digital transformation, has unveiled "PLACES PULSE", a cutting-edge search analytics tool that deciphers India's movement trends across time periods.

"The ClarityX Places Pulse is not just a dashboard; it's a movement map for India. With this unique tool, businesses and policymakers can pinpoint demand spikes, identify location-based consumer behaviour, and strategize with precision-all at zero cost. The Places Pulse tool leverages Mappls MapmyIndia, India's best hyperlocal Maps data and location tech to analyse places search trends by state, category and time frame to stay updated on popular destinations," says Rakhi Prasad, Cofounder, ClarityX.

Leveraging anonymized search data from millions of users, Places Pulse provides instant insights into consumer behaviour, market demand, and location intelligence, redefining how businesses, policymakers, and analysts make data-driven decisions.

Why Places Pulse?

A Smarter Way to Decode Consumer Movement. In today's fast-moving world, relying solely on traditional surveys and expensive feedback mechanisms is outdated. Places Pulse offers an on-ground intelligence alternative-analysing 9GB of daily logs and 450M+ monthly records to provide granular insights into what, where, and when India is searching. Check out the free Places Pulse dashboard with state level insights here : https://clarityx.ai/places-pulse

Decode India's Pulse Like Never Before

Hyperlocal Search Trends - Analyse consumer movement patterns across states, districts, and even rural vs. urban areas.

Category Intelligence - Track 12+ industries, including Restaurants, Healthcare, Tourism, Finance, and more.

Time-Based Consumer Insights - Identify peak search hours and seasonal demand shifts through monthly trends.

Geospatial Heatmaps - Visualize search activity down to the state and district level.

Trend Tracking & Forecasting - Spot emerging and declining trends before the competition.

Who Needs Places Pulse? Everyone.

Businesses - Optimize marketing, expansion & location strategies based on real consumer demand.

Retail & Hospitality - Identify hotspots for new stores, hotels, or franchises.

Policymakers & Urban Planners - Use real-time location data for better infrastructure and service planning.

Investors & Analysts - Uncover market shifts and investment hotspots before they make headlines.

Precise and actionable Insights

49% of all searches in India are for religious places, followed by hospitals & clinics (23%)- highlighting cultural and healthcare-driven demand.

Goa saw a 62% spike in tourist searches in November, making it the most-searched destination in a single month.

Andaman & Nicobar and Goa lead in Pubs & Bars searches accounting for 25 - 30% of searches in the restaurant category, while Bakery searches in Andhra Pradesh surged from 5% in Jan to 36% in April.

Kamrup Metropolitan (Guwahati) recorded the highest search activity in Assam, proving its dominance as a commercial hub.

Sri Ganga Ram Hospital was Delhi's most-searched hospital in 2024, reinforcing its top-tier reputation.

Shares of C E Info Systems Limited was last trading in BSE at Rs. 1631.15 as compared to the previous close of Rs. 1611.20. The total number of shares traded during the day was 4692 in over 579 trades.

The stock hit an intraday high of Rs. 1645.00 and intraday low of 1595.40. The net turnover during the day was Rs. 7582052.00.

Source : Equity Bulls

Keywords

CEInfoSystems MapmyIndia ClarityX PLACESPULSE