GRM's 10X Brand unveils redesigned packaging with Bollywood Icon Salman Khan as Brand Ambassador, receives remarkable market reception

GRM Overseas, through its subsidiary GRM Foodkraft Pvt. Ltd., one of the leading players in the India's FMCG sector, announced a transformative milestone for its domestic brand "10X", unveiling a refreshed brand identity including innovative redesigned packaging and a CGIled video campaign featuring the Bollywood Icon Salman Khan.

The campaign has generated considerable excitement on digital channels, underscoring the brand's commitment to quality and innovation, while aligning with the goal of attracting contemporary customers. The newly packaged products have already entered the markets and have received remarkable initial feedback from the market.

GRM signed Salman Khan as the brand ambassador earlier this year and the strategic partnership will enable GRM to leverage the actor's iconic status globally to strengthen its brand presence and connect with customers around the world.

Mr. Barun Prabhakar, Chief Marketing Officer of GRM Overseas, expressed his enthusiasm about the development stating: "We are delighted by the market's initial reception to 10X's revamped packaging. Salman Khan, with his widespread popularity and relatable persona as a food enthusiast, perfectly embodies our brand's values, making him the perfect brand ambassador. The redesigned packaging will boost our visibility on the shelves and improves our engagement with our target audience. Additionally, our CGI-driven campaign is crafted to be distinctive and create a lasting brand image that our consumers can identify with. We are confident that this combination will solidify our brand's presence among both domestic and international customers."

Mr. Atul Garg, Managing Director of GRM Overseas, expressed his excitement, stating: "The feedback from the market to our refreshed brand identity has been overwhelmingly positive, affirming our confidence in the strength of our product and strategy. The CGI-driven campaign and new packaging have sparked interest, seamlessly aligning with our business ambitions. This revitalized identity not only excites our customer base but also sets the stage for significant expansion of 10X. We are confident that this positive momentum will propel us towards achieving key business milestones and further enhance the global standing of GRM."

With a blend of Salman Khan's charisma, a cutting-edge campaign, and eye-catching new packaging, 10X is poised to redefine its position in the FMCG market. The strategic partnership with Salman Khan and the packaging redesign marks a significant step forward in GRM's journey to enhance brand visibility and consumer engagement. With a commitment to delivering premium-quality food products, GRM Foodkraft continues to strengthen its position as a leader in the FMCG space, both domestically and internationally.

Source : Equity Bulls

Keywords

GRMOverseas GRMFoodkraft 10X BrandIdentity Refreshed