Visit California Drives 223x ROI Using RateGain's Adara Powered by Real-Time Travel Intent Data

RateGain Travel Technologies Limited (RateGain), a leading provider of AIpowered SaaS solutions for travel and hospitality shared that in a remarkable partnership, Adara, and Visit California, one of the largest DMO in U.S.A., collaborated to deliver highly successful marketing campaigns. These campaigns significantly enhanced the visibility and performance of participating state destination marketing organizations (DMOs). Adara, known for its innovative approach to tracking real-time travel intent and attribution measurement, played a pivotal role in this collaboration, which resulted in an impressive collective return on investment (ROI) of 223x across various campaigns.

The innovative program allowed multiple DMO partners to engage with audiences at all stages of the marketing funnel-ranging from broad awareness to lower-funnel conversions. By leveraging Visit California's matching funds (25% of each organization's investment) and negotiated media rates, the co-op program delivered compelling results for the state's tourism.

The campaigns, which utilized display, video, and native ad placements, achieved exceptional outcomes:

- San Francisco Travel Association: 3200x ROI
- Santa Monica Travel & Tourism: 488x ROI
- Visit West Hollywood: 208x ROI

These figures underscore the co-op program's success in driving both engagement and conversions, helping to bolster tourism efforts throughout California.

Adara, one of the world's largest travel intent platforms, managed the campaigns from execution to reporting. With data from over 270 global partners, Adara's predictive intelligence and insights were crucial in optimizing strategies and delivering impressive results.

Shares of Rategain Travel Technologies Limited was last trading in BSE at Rs. 731.35 as compared to the previous close of Rs. 733.00. The total number of shares traded during the day was 5619 in over 512 trades.

The stock hit an intraday high of Rs. 745.00 and intraday low of 727.25. The net turnover during the day was Rs. 4117098.00.

Source : Equity Bulls

Keywords

RateGainTravelTechnologies INE0CLI01024 Partnership Adara VisitCalifornia