Infibeam Avenues Ltd's CCAvenue Partners with Loylty Rewardz for Seamless Reward Point

Infibeam Avenues Ltd (BSE: 539807, NSE: INFIBEAM), India's premier publicly listed fintech company, is thrilled to announce that its flagship payment brand CCAvenue inks a deal with Loylty Rewardz, as the company expects to garner the lion's share in the burgeoning Indian consumer engagement space.

Mr. Amresh Acharya, MD & CEO, Loylty Rewardz and Mr. Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd, signed the agreement on the side-lines of The Global Fintech Fest (GFF) 2024, Mumbai. GFF is the world's biggest fintech conference, renowned for its transformative thought leadership and exciting product launches.

"We at CCAvenue staunchly believe in providing our business partners with the latest fintech innovations along with new age payment methods that drive revenue," said Mr. T. Nandakumar Menon, Sr. Vice President - Alliances and Operations, Infibeam Avenues Ltd. "Our win-win partnership with Loylty Rewardz will enable consumers to easily access and utilize their reward points while shopping on innumerable merchant websites powered by CCAvenue payment gateway. This collaboration will boost customer retention considerably for our partner brands, thereby fuelling growth of their online businesses."

Loylty Rewardz is an Indian customer engagement company delivering end-to-end loyalty solutions. Through its module called Rewardz Hub, customers of over 20 bank and retail loyalty programs managed by Loylty Rewardz can seamlessly redeem their reward points on online payments powered by CCAvenue. The loyalty programme market in India is expected to touch USD 5.37 billion in 2024 and USD 8 billion by 2028. It may almost double by 2033 touching USD 14.5 billion.

Shares of Infibeam Avenues Limited was last trading in BSE at Rs. 30.28 as compared to the previous close of Rs. 30.31. The total number of shares traded during the day was 1257128 in over 7929 trades.

The stock hit an intraday high of Rs. 30.75 and intraday low of 30.16. The net turnover during the day was Rs. 38212300.00.

Source : Equity Bulls

Keywords

InfibeamAvenues INE483S01020 CCAvenue Partnership LoyltyRewardz