Sula Vineyards Limited - Sales Update - Q1 FY25

Sula Vineyards Limited (NSE: SULA), India's largest wine producer, announces its highest ever Q1 Net Revenue overall as well as for the priority Own Brands.



The above numbers are provisional, unaudited and subject to change upon completion of Statutory Audit. Wine Tourism represents room revenue, sale of food & beverages, merchandise, and all other ancillary products/services; excluding sale of wine on-site.

Sula CEO Rajeev Samant stated, "We are pleased to announce our highest ever Q1 Net Revenue, although wine consumption and tourism during the quarter were impacted by several dry days nationwide and locally during the Lok Sabha elections and the scorching heatwave conditions.

"I am also pleased to announce the appointment of Omprakash Singh as Head of Marketing. With a wealth of experience in various FMCG, e-commerce, and media companies like L&K Saatchi & Saatchi and Shemaroo, we're confident Omprakash is the right person to lead Sula's expanded marketing initiatives moving forward."

In other good news, the company will begin bottling at one more unit in Maharashtra, the newly acquired N D Wines facility, this month.

Given Sula's portfolio exceeding 50 labels across more than 10 brands, the company has decided, after thorough analysis, to transition the Economy and Popular brands to a third-party sales force model in Maharashtra, starting with Mumbai and Pune. This strategy, which has previously yielded strong results in Karnataka and Telangana, will allow Sula's sales force to focus exclusively on the priority Elite and Premium brands.

Shares of Sula Vineyards Limited was last trading in BSE at Rs. 501.50 as compared to the previous close of Rs. 495.05. The total number of shares traded during the day was 13099 in over 1409 trades.

The stock hit an intraday high of Rs. 506.15 and intraday low of 491.60. The net turnover during the day was Rs. 6516561.00.

Source : Equity Bulls

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SulaVineyards INE142Q01026 Breweries Distilleries Q1FY25 SalesUpdate