Bodhi Tree Multimedia Ltd forays into Bhojpuri content market

After an extremely successful run in Television and OTT with acclaimed and commercially successful shows such as Class (Netflix) and Main Hoon Aparajita (Zee), BTML is now foraying into the content creation vertical of Bhojpuri content. With growing market for content, BTML will work towards scaling up this vertical.

India's media and entertainment industry has revived to pre-Covid levels and is expected to grow to $55-70 billion by 2030 at 10-12 per cent CAGR, according to a report released by BCG-CII. The growth will be driven mainly by the regional content.

The company has formed a partnership with Manish Jain and Ved Prakash Tiwari who have produced 500+ hours of content in various capacities. They will work closely with BTML team to develop & create a wide-ranging slate for films, television, events and OTT.

BTML Founder and Managing Director Mautik Tolia on this development said "BTML aims to cater to the growing & ever increasing demand for Bhojpuri content. Presently audiences are exposed to wide variety of shows & movies. So the expectation bar on the quality is getting higher and higher each day. BTML aims to bridge that working with the top creators in the industry.

Bodhitree Multimedia Ltd is a leading production house in India, known for producing critically acclaimed and commercially successful films across a range of genres. The company has earned a reputation as one of the most exciting and dynamic film production companies in the industry and serving as a platform for launching new talents. They have worked on over 30 shows for TV and OTT in multiple genres and different languages.

Shares of Bodhi Tree Multimedia Limited was last trading in BSE at Rs. 0.58 as compared to the previous close of Rs. 0.56. The total number of shares traded during the day was 162724 in over 66 trades.

The stock hit an intraday high of Rs. 0.58 and intraday low of 0.58. The net turnover during the day was Rs. 94379.00.

Source : Equity Bulls

Keywords

BodhiTreeMultimedia DigitalEntertainment INE0EEJ01015 Bhojpuri ContentMarket