Thomas Cook and SOTC partner with Uttarakhand Tourism Development Board

Thomas Cook (India) Limited - India's leading omnichannel travel services company and its Group Company, SOTC Travel, have partnered with the Uttarakhand Tourism Development Board to launch special aerial darshans to Adi Kailash & Om Parvat (Dev Bhoomi). This unique 5 day spiritual helicopter tour has been launched at an attractive price of Rs. 90,000.00 - subsidized by Uttarakhand Tourism Development Board (UTDB).

Thomas Cook and SOTC's data indicates a significant demand of 100% YoY for Spiritual Tourism. While, pilgrimage tours to Adi Kailash/Vyas Valley have always been of strong appeal to Indians, the limited seasonality and tough terrain have posed numerous challenges. Hence, the Companies' unique aerial darshans via helicopter will usher in increased accessibility and open up the spiritual sector in the country.

This spiritual soujorn promises travellers a once-in-a-lifetime experience to offer darshans at the sacred Dev Bhoomi and from an unparalleled aerial perspective. The journey covers transportation via helicopter and ATV (All-Terrain Vehicle) to ensure convenience and comfort of pilgrims.

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, at Thomas Cook (India) Limited said, "We are honoured to partner with Uttarakhand Tourism Development Board to introduce exceptional aerial tours to Adi Kailash & Om Parvath, offering our customers an enriching spiritual experience. Our aim is to redefine spiritual tourism in India, by unveiling hidden gems /sacred sites while also ensuring accessibility."

Daniel D'Souza, President & Country Head - Holidays, SOTC Travel, said, "Over our history of 75 years, we are delighted to witness a resurgence in spiritual tourism - not just from India seniors, but also from families, Young India's millennial and Gen Z. Our partnership with the Uttarakhand Tourism Development Board to launch aerial tours to Dev Bhoomi (Vyas Valley) offers both - helicopter and temple darshans, also ATV transportation across mountainous terrain. The pricing has been subsidized in partnership with UTDB to ensure affordability for our Indian consumers."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 175.45 as compared to the previous close of Rs. 172.50. The total number of shares traded during the day was 56717 in over 1926 trades.

The stock hit an intraday high of Rs. 176.60 and intraday low of 171.50. The net turnover during the day was Rs. 9831174.00.

Source : Equity Bulls

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ThomasCookIndia INE332A01027 TravelSupportServices SOTCTravel Partnership UTDB