Route Mobile Ltd in collaboration with Billeasy transform Metro Ticketing through RCS Business Messaging

Route Mobile Limited ("Route Mobile"), a leading cloud communication platform service provider catering to enterprises, over-the-top ("OTT") players, and mobile network operators (MNO) has partnered with Billeasy E Solutions Private Limited ("Billeasy"), a Mumbai based integration partner, to introduce a first of it's kind ticket purchase experience through Rich Communication Services (RCS) Business Messaging for Maha Metro Pune. This innovative solution aims to simplify and enhance the process of purchasing metro tickets, offering commuters a seamless and efficient journey.

Through this strategic partnership, users will have the convenience of purchasing Maha Metro Pune e-tickets directly via RCS Messages on android phones. To use this service, users will need to scan QR code and chat with the official RCS account of Maha Metro Pune, follow the simple instructions like selecting 'from' and 'to' stations, number of tickets and make the payment via their preferred payment method (UPI, Net banking, Credit or debit cards). Upon successful completion, the user will receive the tickets as an RCS message in the form of a QR Code, which they can present at the time of entering the station and complete their journey. This whole experience is native, without the need of downloading any new app and works within the Messages app.

In cases where handsets do not support RCS, the user journey seamlessly transitions to other Over-The-Top (OTT) channels, ensuring uninterrupted service.

Currently undergoing a Customer User Group ("CUG") testing, metro staff stationed at select Maha Metro Pune stations will facilitate the RCS ticket purchase journey by sharing QR codes with commuters. This proactive approach enhances accessibility and ensures a smooth transition to the new ticketing system for Pune Metro users.

Talking about this development, Rajdipkumar Gupta, Managing Director & Group CEO, Route Mobile, said, "Metro ticketing through RCS Business Messaging will transform the way customers commute daily. This is a first of it's kind ticketing solution developed and deployed on RCS messaging. Our development team in the Route Lab continues to develop and deploy unique customer journeys that facilitate easy access to services, saves time and reduces the load on infrastructure". He further added, "Billeasy is a natural partner to us as they are continuously innovating and deploying digital solutions. Ticketing through RCS will further add a layer of convenience and trust. I would urge the commuters of Maha Metro Pune to leverage this solution and experience a whole new way of travel".

Akash Patil, Founder & CEO, Billeasy, expressed, "We are driving digital transformation for various enterprises and government organizations. Our partnership with Route Mobile enables us to elevate the overall experience and provide a simple, accessible solution to a larger audience, making their lives easy".

RCS is an industry accepted rich messaging standard, developed by Google. It elevates the user experience from simple text messaging to rich messaging by adding person-to-person chat capabilities like sharing media, documents, emojis and enabling conversational commerce between enterprises and users. Currently RCS is supported for all android devices with version 5.0 and later. Apple also has announced it's support for RCS messaging to arrive in 2024.

Shares of ROUTE MOBILE LIMITED was last trading in BSE at Rs. 1598.10 as compared to the previous close of Rs. 1600.00. The total number of shares traded during the day was 1674 in over 164 trades.

The stock hit an intraday high of Rs. 1607.30 and intraday low of 1595.40. The net turnover during the day was Rs. 2677409.00.

Source : Equity Bulls

Keywords

ROUTEMOBILE INE450U01017 Partnership BilleasyESolutions