Credo Brands Marketing IPO subscribed 2.09 times on Day 1

The Initial Public Offering of Credo Brands Marketing Limited was subscribed 2.09 times on the first day of bidding.

The issue received bids of 2,87,42,324 shares against the offered 1,37,44,472 equity shares, at a price band of ₹266-280, according to the data available on the stock exchanges.

Retail Portion was subscribed 3.29 times, Non-Institutional Investors Portion was subscribed 2.06 times, whereas Qualified Institutional Buyer Portion subscribed 0.01 times. The issue kicked off for subscription on Tuesday, December 19, 2023 and will close on Thursday, December 21, 2023.

A day prior to the opening of the issue, Credo Brands Marketing Ltd had raised Rs 165 crores from anchor investors. Foreign and Domestic Institutions who participated in the anchor were Integrated Core Strategies (Asia) Pte. Ltd., Morgan Stanley Asia (Singapore) Pte. ODI, Nippon India Small Cap, Aditya Birla SunLife Insurance, Kotak Mahindra Life Insurance, Bajaj Allianz Life Insurance, SBI General Insurance Company Ltd - FRSM, JM Financial Mutual Fund, Subhkam Ventures (I) Pvt. Ltd., and Reliance General Insurance.

Leading brokerages like Nirmal Bang, BP Equities, Sushil Finance, Swastika Investmart and Ventura Securities have given a "SUBSCRIBE" rating to the issue, through its MUFTI brand, Credo Brands showcases robust qualitative advantages including a strong brand equity across diverse products and a scalable, asset-light operational model. Despite a potential shortfall in projected profits for FY24 due to seasonal fluctuations, the company has exhibited impressive financial growth, doubling net profits and demonstrating significant improvement in net profit margins and ROE."

"As per analysts, valuation-wise, the IPO offers a reasonable P/E ratio of 23.2x based on FY23 EPS, and it's priced at a discount compared to its peers in terms of EV/EBITDA. While some quarters have seen a decline in performance, the overall picture presents a company with strong industry-leading margins, making it an attractive consideration for both short-term gains and long-term investment potential in the men's fashion apparel sector within the lifestyle industry."

DAM Capital Advisors Limited, ICICI Securities Limited and Keynote Financial Services Limited are the book running lead managers and Link Intime India Private Limited is the registrar to the offer.

Source : Equity Bulls

Keywords

CredoBrandsMarketing Mufti IPO FundRaising Subscription