SEML has made prestigious benchmark by creating history

Sunrise Efficient Marketing Limited has created history by recording its highest ever sale of 250 motors of Bharat Bijlee IE 4 energy efficient permanent magnetic synchronous motors in a period of just 10 days. The break-up of these 250 units comprises of 60 number of 3 hp motors, 150 numbers of 5 hp motors and 50 numbers of 7.5 hp motors. In terms of value this order amounts to a whopping INR 7 Million. The significance of this order volume is heightened by the fact that this volume amounts to sales that would otherwise be achieved in the normal sales cycle over a 6 to 7 month period.

The company has already delivered 210 motors to its customers and is likely to complete deliveries of its balance order of 40 motors in the coming week. The IE 4 motor though costing 50 to 60% higher than the regular motor, has a payback period of only 12 months coupled with a long life of 20 years thereby taking replacement out of the equation. Clearly customers see this as a hedge against ever increasing trend of energy prices.

Details of IE4 Motors

SEML sells highest number of IE4 motors of Bharat Bijlee Ltd. These motors are the ones which have won the award of The Most Innivative Products by IEEMA.

This motors are with highest efficiency available in Indian market. The total new and patented technology of the use of Magnets into the windings is used in this. Hence it runs on Synchronous RPM of 1500 in 4 pole construction.

SEML has been very aggressive in pushing these IE4 motors to India's biggest textile market of Surat . Especially when there's an installation of TFO Machines, the most used in textile, have tremendous potential for this kind of motors to save huge amounts of money by way of minimum consumption of electricity. SEML has been selling it to the machine manufacturers called OEMs, as we as the factories using this Machines , called the users - both segments of the market.

It's very bright future for such application in existing machines being used into the industry

Our efforts over the last 7 years in educating customers about the long term operational efficiencies of energy saving motors seems to be paying off finally. We are delighted with this and are very bullish that the new trend of attaining energy efficiency is being adopted increasingly as the new mantra as it enhances productivity, reduces carbon foot print and makes economic sense for our customers" commented Lejas Desai, MD, Sunrise Efficient Marketing Limited.

Supply of Gulf Oil Lubricants

SEML has also added another feather to its cap by recording a new sales milestone of 100 kilo litres of Gulf industrial oil in a single month, thereby achieving a new landmark in the history of Gulf Oil's Industrial Division. This includes sales of Thermic fluid (Heat Transfer Fuel) which has huge potential in its home market of Surat. With this order we have made inroads into a leading business group and this breakthrough is sure to accelerate the demand for Gulf Thermic oil in the marketplace. With the order size of this magnitude we have repositioned GULF as the No.2 brand in Surat only behind the market leader Shell, leaving behind Castrol as the no.3 player in Surat.

Also this gives the company a peek into the premium end of the industrial oil market and augurs well for its profitability. The company has also sold highest ever volumes of its premium synthetic oils this month despite it being almost 7 to 8 x costlier compared to the regular oil sold in the market.

Details of Gulf Oil Lubricants

SEML has a bright future with selling of Gulf Oil. All around Surat industrial areas of Ankleshwar, Panoli, Saykha, Bharuch, Valsad & Vapi is within the rich. The aggressive marketing strategies of Gulf oil, the fantasctic pricing strategies and back to back support into competition makes SEML highly competitive & confident of pushing more & more of Gulf Oil into the industry.

Our Industrial customers are increasingly moving to an investment mindset, whereby they are willing to go for one time high cost premium lubricants that extends life of their machinery, reduces downtime and drives efficiency. He clearly sees this as a sustainable trend and is optimistic that the future belongs to this segment says Lejas Desai, MD, Sunrise Efficient Marketing Limited.

Shares of Sunrise Efficient Marketing Limited was last trading in BSE at Rs. 113.60 as compared to the previous close of Rs. 104.50. The total number of shares traded during the day was 85000 in over 85 trades.

The stock hit an intraday high of Rs. 119.00 and intraday low of 103.00. The net turnover during the day was Rs. 9577450.00.

Source : Equity Bulls

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