YES BANK introduces 'iris by YES BANK' to re-define Mobile Banking Experience for customers

YES BANK today, introduced its state-of-the-art mobile banking app, iris by YES BANK that aims to redefine the country's digital banking landscape.

Designed to cater to both existing and new customers, the app heralds a new era of convenience, efficiency, and personalisation by enabling customers to access over 100 features and services in just a few clicks, on a single platform.

Equipped with a host of exciting features, the app comprises a sleek and intuitive user interface that aims to offer a simplified banking experience for users of all age groups, and backgrounds. Moreover, it also ensures utmost safety of the customers' financial data by incorporating best-in-class safety features like - Biometric Authentication, Sim-Binding as well as a 2-factor Verification.

iris by YES BANK is a comprehensive financial proposition that has been cocreated based on the valued feedback received from YES BANK customers. The Bank demonstrated a keen understanding of the feedback that was shared and leveraged its technological prowess to design a solution that empowers customers to fulfil their banking requirements while on the move. The app resonates the Bank's commitment to create a digitally empowered ecosystem within the country and serves as a testament to offer state-of-the-art digital solutions that improve the overall banking experience for its valued customers.

Speaking about the all-new app, Mr. Prashant Kumar, Managing Director & CEO, YES BANK said, "We, at YES BANK take pride in our ability to leverage technology to bring forth path-breaking solutions that offer customers with a holistic banking experience. iris by YES BANK is yet another step in the same direction which aims to transform the way customers avail banking-related services. It is pertinent to note, that the app has been developed in-house based on feedback from our customers, which makes it a unique proposition in terms of features, user experience, and benefits. It echoes the Bank's unwavering focus on ushering in a digital revolution in the country, while also strengthening our reputation as a leader in the ever-changing financial landscape. Given YES BANK's strong track record of setting new benchmarks for digital excellence, I strongly believe, the app will appeal to users of all age groups by empowering them with a comprehensive banking suite that caters to their diverse banking requirements."

The unveiling of iris by YES BANK comes close on the heels of the launch of YES BANK's refreshed brand identity and has the potential to positively impact the lives of millions of customers.

Shares of Yes Bank Limited was last trading in BSE at Rs. 16.99 as compared to the previous close of Rs. 16.87. The total number of shares traded during the day was 21908913 in over 16012 trades.

The stock hit an intraday high of Rs. 17.29 and intraday low of 16.87. The net turnover during the day was Rs. 374387796.00.

Source : Equity Bulls

Keywords

YesBank INE528G01035 iris MobileBankingApp