Affle International Pte Ltd to acquire YouAppi Inc

Affle International Pte. Ltd., a wholly-owned Singapore subsidiary of the Company has entered into a definitive Share Purchase Agreement to acquire 100% equity ownership in YouAppi Inc. ("YouAppi").

YouAppi's acquisition is strategic for Affle as it aligns to our Affle2.0 global growth strategy of verticalizing our teams & platforms with deeper platform integrations, to fortify all use cases of our CPCU business in the gaming vertical.

The company sees a lot of synergies with YouAppi's unique gaming focused mobile advertising platform. We look to further strengthen YouAppi as a Consumer Platform business and it is well aligned to our CPCU business model on both iOS & Android platforms, thus unlocking greater consumer conversions for the game developers globally.

A total consideration of USD 45 million including upfront consideration of USD 35.44 million for purchase of 100% equity ownership and contingent incremental consideration of USD 9.56 million to be paid after the end of 12 months from the date of completion of the acquisition, subject to performing and fulfilling certain conditions.

YouAppi is a global, performance-linked mobile marketing platform. YouAppi Inc. was incorporated in the USA in 2011 and has multiple subsidiaries. They have a strong onground presence with teams based out of USA, Israel and Japan.

YouAppi delivers a comprehensive range of mobile marketing solutions with real-time results optimization for the fast growing gaming industry globally. YouAppi's programmatic mobile marketing platform deploys AI & ML-powered proprietary technology with granular audience segmentation to engage, re-engage and retain the app users for its customers.

Source : Equity Bulls

Keywords

AffleIndia AffleInternational Acquisition YouAppi