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Bodhi Tree Multimedia Ltd to foray into mythological and historical content creation
Posted On : 2023-03-10 20:00:12( TIMEZONE : IST )
After an extremely successful run in Television and OTT with acclaimed and commercially successful shows such as Class (Netflix) and Main Hoon Aparajita (Zee), BTML is now foraying into the content creation vertical of mythological and historical content. With an increasing demand in mythological and historical content, BTML will work towards scaling up this vertical.
Despite Covid challenges, India's media and entertainment industry has revived to pre-Covid levels and is expected to grow to $55-70 billion by 2030 at 10-12 per cent CAGR, according to a report released by BCG-CII. The growth will be driven mainly by the OTT, gaming, animation and VFX segments. Historical and mythological content form a major segment in this content pie.
The company has roped in the acclaimed creator of projects such as Devon ka Dev Mahadev, Siya Ke Ram, Prithvi Vallabh etc - Anirudh Pathak for this venture. He will work closely with BTML team to develop this genre of content towards the company building its own IP and also commissioning by OTT platforms and Broadcasters. BTML is already in advanced discussion with major industry partners on two projects. The company is also in a tie up with Gita Seva Trust, a trust that digitizes the publications of Gita Press to create audio visual & animation content of the publications. An animated version of Luv Kush is under production at the moment.
BTML Founder and Managing Director Mautik Tolia on this development said "There is a whole new wave among the Indian audiences to understand their own rich heritage and culture. There is a need for these stories from our history and mythology to be presented in a cutting-edge manner.
Bodhitree Multimedia Ltd is a leading production house in India, known for producing critically acclaimed and commercially successful films across a range of genres. The company has earned a reputation as one of the most exciting and dynamic film production companies in the industry and serving as a platform for launching new talents. They have worked on over 30 shows for TV and OTT in multiple genres and different languages.
