Ethos Ltd enters into an Exclusive Partnership with the contemporary Watchmaking Brand Bell & Ross

Bell & Ross, a French watchmaking brand that designs reliable, highprecision watches, will now be exclusively available with Ethos Limited as part of a strategic partnership. The brand is well-known for its functional, purpose-driven timepieces that are now live on the Ethos website. The selection, including models from the Instrument, Urban, and Concept collections, will also be available at selected Ethos stores later this month.

"There has always been a great interest in watches that have gained acclaim for being purpose-driven and robust enough for professional use, even if their present-day requirement has transcended what they were originally intended for. Bell & Ross's watches are perfect examples of this," states Pranav Saboo, CEO, Ethos Limited. "We are very excited to be expanding our portfolio of 'professional' watches, and especially with the likes of Bell & Ross, a brand that has a strong following. Indian watch enthusiasts will surely appreciate the experience of the brand that we will now be bringing to them."

"We are delighted to announce Ethos Watches as our exclusive distributor in India. We look forward to starting a wonderful cooperation together." stated Carlos Rosillo, co-founder and CEO of Bell & Ross.

Founded in 1992 by Bruno Belamich and Carlos Rosillo, Bell & Ross is a Paris-based watchmaker with a manufacturing centre in Switzerland. It's a frontrunner in creating utilitarian instrument watches that bridge the gap between conventional tool timepieces and robust military devices. It's also one of the most successful contemporary watch brands with a distinctive design language. Its unique square-shaped watches are instantly recognisable, exuding strength and style. Although Bell & Ross watches are primarily designed to assist professionals who work in extreme conditions and require absolute precision, they are equally popular among modern, discerning patrons who love the juxtaposition of technical precision and classic elegance.

Shares of Ethos Limited was last trading in BSE at Rs. 973.50 as compared to the previous close of Rs. 974.90. The total number of shares traded during the day was 1056 in over 306 trades.

The stock hit an intraday high of Rs. 987.70 and intraday low of 954.00. The net turnover during the day was Rs. 1022534.00.

Source : Equity Bulls

Keywords

ETHOS INE04TZ01018 Retail Watches BellandRoss StrategicPartnership