IndusInd Bank launches #BankOnHappiness festive campaign

To commemorate the festive season, IndusInd Bank recently launched its offers campaign, #BankOnHappiness. The campaign brings to the Bank's customers, a gamut of offers on a wide variety of brands. This basket of benefits comprising of discounts and cashbacks can be availed through usage of the Bank's credit and debit cards. The campaign theme has also been extended to loan products and other business segments of the Bank.

The theme - #BankOnHappiness, brings to life the customer centric approach of the Bank and its perpetual endeavour to engage with its customers. The Festive offers are available across online, offline, national, regional and at hyperlocal merchants covering the widest range of categories including electronics and gadgets, lifestyle, grocery, bill payments, travel, and dining category. The list of marquee brands giving attractive offers include Amazon, Reliance Digital, Vijay Sales, Swiggy, MakeMyTrip, Yatra, Goibibo and BigBasket among others.

Under this proposition of #BankOnHappiness, campaign will not only be limited to the festival season, the Bank plans to keep engaging with its customers throughout the year and therefore enhance its customer engagement quotient.

Speaking on the launch, Mr. Soumitra Sen, Head - Consumer Banking and Marketing, IndusInd Bank, said, "For us, at IndusInd Bank, the focus on customer centricity has been an integral part of our DNA, and we have constantly leveraged this approach to make banking convenient for our customers. The launch of #BankOnHappiness marketing campaign for all our customers this festive season includes a plethora of offers, discounts and cashback on purchases and spending acrossleading brands and e-commerce platforms across a wide range of Bank's debit and credit cards. With the festive period having dawned upon us, we are confident that such exciting propositions will add to the customers' celebration, and propel their purchase decisions."

IndusInd Bank shall be extensively promoting the campaign internally, digitally and in the field through a series of communication created for the offers which will include customer emailers, employee e-mailers, short videos, digital banners, social media assets, branch collaterals, activation activities etc.

Shares of IndusInd Bank Limited was last trading in BSE at Rs. 1181.20 as compared to the previous close of Rs. 1183.95. The total number of shares traded during the day was 66481 in over 3713 trades.

The stock hit an intraday high of Rs. 1215.95 and intraday low of 1179.50. The net turnover during the day was Rs. 79327095.00.

Source : Equity Bulls

Keywords

IndusIndBank INE095A01012 OffersCampaign BankOnHappiness