Nykaa Fashion brings Revolve to India

With its vision to revolutionize the fashion landscape and level up the consumer shopping experience in India, Nykaa Fashion continuously curates brands and trends that help you stay ahead of the curve. In a game-changing and unique partnership with REVOLVE, the multi-brand shopping platforms come together to offer you access to a whole new range of the hottest fashion labels from across the world. With the launch of the California-based, next-generation fashion retailer REVOLVE on its own platform, Nykaa Fashion opens doors to a seamless international shopping experience in India.

A rage amongst millennials and Gen-Z consumers internationally, REVOLVE has rightfully earned its place as one of the most relevant fashion destinations online. The platform's assortment of premium apparel, footwear, and accessories, and beauty styles from emerging, established, and privately-owned brands have cultivated an engaged community of millions of consumers. It also continuously grows its global network through top influencers and celebrities such as Kendall Jenner, Olivia Culpo, Chiara Ferragni, and Camila Coelho among many others.

With this, Nykaa Fashion brings curations spanning 26,000+ options and over 400 brands across apparel, footwear, and accessories, straight from the global powerhouse of REVOLVE to its own online platform. Nykaa Fashion's customers can now shop the latest styles from the fashion retailer with no KYC (know your customer), customs or hidden costs, hassle-free international shipping, easy delivery, and returns on global brands.

Speaking on the launch, Adwaita Nayar, Co-Founder of Nykaa, and CEO Nykaa Fashion says, "In line with our curatorial prowess, we are thrilled to onboard an international partner like REVOLVE that brings its stellar portfolio of brands to our platform. REVOLVE's approach to fashion is an ideal match with our own-bringing to the Indian customer fashion-forward styles, celebrity-loved offerings with sustainable goals, and an unwavering commitment to diversity and inclusion." Kai Li, VP of International at REVOLVE, believes in the synergistic fit between the companies, "Revolve prides itself on being a premium curator of American and international fashion, and we're delighted to partner with Nykaa Fashion, a distinct shopping destination. This relationship is a natural fit that aligns with our brand principles of being a destination for discovery and inspiration that delivers an engaging and elevated customer experience. We're excited to bring our wide catalogue of global styles to the Indian market."

Nykaa Fashion's partnership with REVOLVE stands on the key pillars of style and innovation to forge an emotional connection with customers and sustain their loyalty. As part of its newly-launched Global Store, introducing a no-KYC (know your customer), the hassle-free shopping experience is a milestone in Nykaa Fashion's journey to become India's top online fashion and lifestyle destination.

Source : Equity Bulls

Keywords

NykaaFashion FSNeCommerceVentures REVOLVE InternationalShoppingExperience