Renaissance Global Conferred 'Out of the Box Store Design' Award for 'IRASVA'

Renaissance Global Limited, a branded and differentiated jewellery products Company, today announced that it has received an award from Retail and E-Commerce Summit and Awards 2022 for "Out of the Box Store Design" for IRASVA. Renaissance received the award based on IRASVA's unique conceptual design of the store, weaving an interactive story about IRASVA, its craftsmanship, unparalleled designs, and creating a customer experience that educates and engage.

IRASVA is an India-based fine jewellery brand for the self-assured modern woman. IRASVA is a combination of "ira" meaning enjoyment and "sva" meaning self in Hindi. IRASVA's gold and diamond jewellery celebrates the modern woman and inspires every woman to create, feel beautiful and express herself in every moment.

The first IRASVA store was opened in South Mumbai in May 2019. The Company currently has two retail outlets in Mumbai & recently opened a new store in Ahmedabad during FY 2021-22. The vast expanse of the IRASVA store has exclusive sections for curated collections, an Enchanted Disney section, and a private lounge area to interact with the pieces and discuss Irasva's bespoke services with brand custodians and in-house designers. Through the open design layout, contemporary facade displays, and jewellery displays, customers are empowered to shop their way through a space that recognizes their individual desires, while giving them the tools to browse, explore and engage with exquisite one-of-a-kind pieces.

The store design exudes warmth and elegance and provides an exclusive and personalized store experience without being intimidating; adding more reasons to dwell, interact and share while building familiarity.

The long-term vision behind IRASVA brand is to open select outlets across India through an omnichannel approach by offering fine jewellery in a space between low price daily wear jewellery and heavy bridal jewellery.

Commenting on the above, Mr. Ketan Patel - CEO, IRASVA said, "At IRASVA, we always pride ourselves in our customer-centric approach and our design philosophy reflects this in the physical aspect of every Irasva store.

Our challenge was to capture the passion of Irasva; that the mind and body are inextricably linked and that what you wear on your body impacts how you feel. And therefore, as part of the design, Irasva provides a sensory journey for its clients and an unhurried and personal shopping experience where customers can come, slow down, and focus on experimenting with their individual styles."

The Out of the Box Design Award for Irasva has echoed our brand belief of translating the intimate connection that people have with jewellery. The design, unlike traditional jewellery stores, reflects the transformative power of self-discovery and exploration for the Irsava customer."

Source : Equity Bulls

Keywords

RenaissanceGlobal Award Retail ECommerceSummit OutoftheBoxStoreDesign IRASVA