Brightcom Group has decided to enter the "Quantum Computing "domain. As a first step, it would set up a dedicated lab in San Francisco Bay Area, California, with a team of Quantum Technology experts across the Globe. The objective is to advance Quantum computing technologies for AdTech and other digital marketing requirements of the company.
Quantum Computing has an immediate use case in many of our domains: Search marketing, social networks, constructing quick persona & profiles, Ad tracking, Web analytics, campaign simulations and such. Quantum computing can reduce the time and resources required for the global ad-tech industry by manifold. With technological advances in hardware and software, we believe Quantum Computing is at the cusp of an explosion. Thus, it is an appropriate time for the investment to create future growth engines for the group. It represents the next frontier for technological innovation for Brightcom Group.
This new division, BRIGHTCOM QUANTUM, will be led by our President of Group Strategy, Mr Peshwa Acharya, an IIT Engineering graduate.
Peshwa brings leadership experience, built over the last 29 years across FMCG, Retail, Telecom, Technology, Ecommerce and Hospitality domains. He is an alumnus of IIM Calcutta & IIT Kharagpur and has worked in various cities in India and across Asia and Africa. Peshwa's corporate journey includes working at P&G, Reckitt, Pepsi, Dabur, Reliance Retail, Globacom (Africa) and Sterling Holidays (A Fairfax company). Later in 2015, he was handpicked as the first CEO of IIT Bombay Research & Innovation Park (ASPIRE).