Media sector is expected to witness a different growth trajectory across segments. For broadcasters, muted ad spends by key category of FMCG/Consumers amid input price pressures, will impact ads for GECs while news segment will witness healthy growth led by state elections tailwinds and global news heavy quarter. For multiplexes, despite a complete washout for the first one and half months, strong box office collections of movies like Kashmir Files, RRR, Gangubai Kathiawadi, etc, will result in a relatively resilient performance.
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